Trusted by 29,000+ companies
Trusted by 29,000+ companies
Plans that grow with you
Plans that grow with you
Plans that grow with you
Free
Free forever
Explore product intelligence for free. No credit card required.
Includes
Unlimited seats
Unlimited seats
Up to 1M events / month
Up to 1M events / month
10K session replays / month
10K session replays / month
Up to 1k MEU / month for experiments
Up to 1k MEU / month for experiments
Up to 10 active feature flags
Up to 10 active feature flags
Funnels & retention analysis
Funnels & retention analysis
Preferred by:
Growth
Starts at $0
Starts at $0
Get advanced intelligence with higher limits. Volume discounts available.
Includes
Up to 20M events / month
Up to 500K session replays / month
5k MEU / month included
Up to 100k MEU / month for experiments
5k MEU / month included
Up to 100k MEU / month for experiments
Up to 50 active feature flags
Up to 50 active feature flags
Unlimited saved cohorts, metrics, & reports
Unlimited saved cohorts, metrics, & reports
Custom & borrowed properties
Custom & borrowed properties
Up to 5 alerts
Up to 5 alerts
Preferred by:
Enterprise
Let’s chat
Full product intelligence platform with dedicated account support.
Includes
Up to 1T events / month
Up to 1T events / month
Custom session replay volumes
Custom session replay volumes
Custom experiment & feature flag volumes
Custom experiment & feature flag volumes
Unlimited alerts & anomaly detection
Unlimited alerts & anomaly detection
Data verification and quality monitoring
Data verification and quality monitoring
Root cause analysis
Root cause analysis
Metric Trees
Metric Trees
Custom data and replay retention policy
Custom data and replay retention policy
Dedicated success team & priority support
Dedicated success team & priority support
Preferred by:
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59.668 6.461 58.761 6.122 57.862 6.122 C 56.963 6.122 56.516 6.496 56.516 7.036 C 56.516 7.791 57.487 7.985 58.2 8.13 C 59.991 8.475 61.689 9.015 61.689 10.877 Z M 31.287 4.374 C 28.747 4.374 26.921 6.345 26.921 9.05 C 26.921 11.755 28.747 13.727 31.287 13.727 C 33.827 13.727 35.661 11.755 35.661 9.05 C 35.661 6.345 33.834 4.374 31.287 4.374 Z M 31.287 11.842 C 29.941 11.842 28.992 10.697 28.992 9.043 C 28.992 7.396 29.92 6.245 31.287 6.245 C 32.647 6.245 33.582 7.389 33.582 9.043 C 33.582 10.698 32.633 11.842 31.287 11.842 Z M 36.395 9.05 C 36.395 6.381 38.222 4.374 40.661 4.374 C 42.597 4.374 44.013 5.345 44.675 7.173 L 42.833 7.871 C 42.329 6.741 41.669 6.259 40.668 6.259 C 39.415 6.259 38.481 7.439 38.481 9.058 C 38.481 10.668 39.409 11.856 40.668 11.856 C 41.676 11.856 42.329 11.374 42.834 10.245 L 44.675 10.942 C 44.014 12.769 42.597 13.741 40.661 13.741 C 38.222 13.727 36.395 11.719 36.395 9.05 Z M 25.79 0.373 L 25.28 0.373 C 25.239 0.373 25.2 0.383 25.165 0.403 L 23.812 1.123 C 23.786 1.136 23.769 1.164 23.769 1.194 L 23.769 5.474 C 23.769 5.546 23.684 5.576 23.632 5.531 C 23.431 5.36 22.964 4.921 22.316 4.619 C 21.978 4.46 21.481 4.374 21.028 4.374 C 18.755 4.374 17.107 6.345 17.107 9.05 C 17.107 11.755 18.755 13.727 21.028 13.727 C 22.222 13.727 23.122 13.1 23.668 12.54 L 23.762 12.445 C 23.812 12.395 23.898 12.424 23.898 12.495 L 23.97 13.545 L 25.849 13.545 L 25.849 0.433 C 25.849 0.417 25.843 0.402 25.832 0.391 C 25.821 0.38 25.806 0.374 25.79 0.375 Z M 21.474 11.842 C 20.114 11.842 19.179 10.697 19.179 9.043 C 19.179 7.389 20.136 6.252 21.474 6.252 C 22.82 6.252 23.769 7.396 23.769 9.05 C 23.769 10.697 22.841 11.842 21.474 11.842 Z M 64.135 4.583 L 62.833 5.273 C 62.806 5.286 62.789 5.314 62.79 5.344 L 62.79 13.546 L 64.869 13.546 L 64.869 4.605 C 64.869 4.589 64.863 4.574 64.853 4.563 C 64.842 4.552 64.827 4.546 64.812 4.546 L 64.251 4.546 C 64.211 4.55 64.171 4.562 64.135 4.582 Z M 63.825 3.093 C 64.517 3.093 65.078 2.532 65.078 1.841 C 65.078 1.149 64.517 0.588 63.825 0.588 C 63.133 0.588 62.573 1.149 62.573 1.841 C 62.573 2.532 63.133 3.093 63.825 3.093 Z M 53.416 4.546 L 53.416 9.431 C 53.416 13.136 51.344 13.719 49.495 13.719 C 47.646 13.719 45.574 13.129 45.574 9.431 L 45.574 4.546 L 47.646 4.546 L 47.646 9.95 C 47.646 10.475 47.776 11.842 49.495 11.842 C 51.215 11.842 51.344 10.482 51.344 9.95 L 51.344 4.546 Z M 86.329 13.539 L 86.322 12.626 L 86.135 12.626 L 85.861 13.15 L 85.587 12.626 L 85.401 12.626 L 85.401 13.539 L 85.544 13.539 L 85.544 12.827 L 85.826 13.359 L 85.904 13.359 L 86.185 12.82 L 86.185 13.539 Z M 84.566 12.626 L 84.566 12.754 L 84.862 12.754 L 84.862 13.539 L 85.005 13.539 L 85.005 12.754 L 85.301 12.754 L 85.301 12.626 L 84.567 12.626 Z M 10.036 10.029 L 10.036 13.589 C 10.036 13.679 10.001 13.765 9.937 13.829 C 9.874 13.892 9.788 13.928 9.698 13.928 L 0.338 13.928 C 0.248 13.928 0.162 13.892 0.098 13.829 C 0.035 13.765 0 13.679 0 13.589 L 0 4.237 C 0 4.05 0.151 3.9 0.338 3.9 L 3.892 3.9 L 3.892 9.69 C 3.892 9.877 4.043 10.029 4.23 10.029 Z M 13.935 5.007 C 13.935 8.001 12.187 10.021 10.036 10.029 L 10.036 6.259 C 10.037 6.15 9.992 6.045 9.913 5.97 L 7.957 4.014 C 7.9 3.956 7.827 3.916 7.748 3.9 C 7.719 3.891 7.698 3.891 7.669 3.891 L 3.9 3.891 L 3.9 0.338 C 3.9 0.15 4.05 0 4.237 0 L 9.51 0 C 12.015 -0.007 13.935 2.006 13.935 5.007 Z" fill="rgb(31, 32, 35)" height="17.36721313472424px" id="ZY075yo49" transform="translate(0 0.008)" width="86.32900349450438px"/><path d="M 2.079 2.238 L 2.079 2.245 C 2.08 2.136 2.036 2.031 1.956 1.956 L 0 0 L 1.956 1.949 C 2.035 2.025 2.079 2.129 2.079 2.238 Z" fill="rgb(31, 32, 35)" height="2.2450072068515965px" id="wD1_3JcOP" transform="translate(7.957 4.022)" width="2.0792074005903483px"/></g></svg>)
Startups: the full power of Mixpanel, free
Startups: the full power of Mixpanel, free
Early-stage companies that were founded less than 5 years ago, with up to $8M in total funding, and haven't redeemed any other offers receive their first year free on the Startup Plan.
Early-stage companies that were founded less than 5 years ago, with up to $8M in total funding, and haven't redeemed any other offers receive their first year free on the Startup Plan.
Estimate your Growth plan price
Estimate your Growth plan price
Use the slider to estimate your Growth plan price.
Use the slider to estimate your Growth plan price.
Monthly
Yearly
$0.00
/ month
$0.00
per 1K events
1M
1.5M
2M
3M
4M
5M
6.5M
8M
10M
12.5M
15M
17.5M
20M
20M+
Select event volume
Monthly
Yearly
$0.00
/ month
$0.00
per 1K events
1M
1.5M
2M
3M
4M
5M
6.5M
8M
10M
12.5M
15M
17.5M
20M
20M+
Select event volume
Usage
Saved reports
5 per seat
Unlimited
Unlimited
Monthly events
Up to 1M
First 1M free
up to 20M
Up to 1T
Seats
Unlimited
Unlimited
Unlimited
Session replays
10k monthly sessions
20k monthly sessions
20k monthly sessions, customizable
Experiments
1k MEU / month
5k MEU / month
Custom
Active feature flags
Up to 10
Up to 50
Custom
Usage
Saved reports
5 per seat
Unlimited
Unlimited
Monthly events
Up to 1M
First 1M free
up to 20M
Up to 1T
Seats
Unlimited
Unlimited
Unlimited
Session replays
10k monthly sessions
20k monthly sessions
20k monthly sessions, customizable
Experiments
1k MEU / month
5k MEU / month
Custom
Active feature flags
Up to 10
Up to 50
Custom
Usage
Saved reports
5 per seat
Unlimited
Unlimited
Monthly events
Up to 1M
First 1M free
up to 20M
Up to 1T
Seats
Unlimited
Unlimited
Unlimited
Session replays
10k monthly sessions
20k monthly sessions
20k monthly sessions, customizable
Experiments
1k MEU / month
5k MEU / month
Custom
Active feature flags
Up to 10
Up to 50
Custom
Analysis
Mixpanel Agent
MCP server
Mixpanel Headless
Insights, funnels, retention, & flows reports
Web analytics
Mobile analytics
Integrations
Templates
Cart analysis
Custom events
Campaign reporting
Multi-touch attribution
Saved metrics, behaviors, & formulas
Limited
Behavioral cohorts
Limited
Custom properties
Borrowed properties
Group analytics
Add-on
Add-on
Monitoring & alerts
5 per project
Anomaly detection
Root cause analysis
Cross-product analytics
Signal correlation analysis
Metric Trees
Add-on
Analysis
Mixpanel Agent
30 queries / month
60 queries / month
300 queries / month
MCP server
Mixpanel Headless
Insights, funnels, retention, & flows reports
Web analytics
Mobile analytics
Integrations
Templates
Cart analysis
Custom events
Campaign reporting
Multi-touch attribution
Saved metrics, behaviors, & formulas
Limited
Behavioral cohorts
Limited
Custom properties
Borrowed properties
Group analytics
Add-on
Add-on
Monitoring & alerts
5 per project
Anomaly detection
Root cause analysis
Cross-product analytics
Signal correlation analysis
Metric Trees
Add-on
Analysis
Mixpanel Agent
MCP server
Mixpanel Headless
Insights, funnels, retention, & flows reports
Web analytics
Mobile analytics
Integrations
Templates
Cart analysis
Custom events
Campaign reporting
Multi-touch attribution
Saved metrics, behaviors, & formulas
Limited
Behavioral cohorts
Limited
Custom properties
Borrowed properties
Group analytics
Add-on
Add-on
Monitoring & alerts
5 per project
Anomaly detection
Root cause analysis
Cross-product analytics
Signal correlation analysis
Metric Trees
Add-on
Data Management
Autocapture
Data dictionary
Ingestion & export API access
Drop filters
Query API access
Lookup tables
Limited
Data warehouse connectors
Data pipelines
Add-on
Add-on
Data standards
Event owners
Event approval
Data quality & volume monitoring
Warehouse sync monitoring
Verified data & cohorts
Data Management
Autocapture
Data dictionary
Ingestion & export API access
Drop filters
Query API access
Lookup tables
Data warehouse connectors
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Data pipelines
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Data standards
Event owners
Event approval
Data quality & volume monitoring
Warehouse sync monitoring
Verified data & cohorts
Data Management
Autocapture
Data dictionary
Ingestion & export API access
Drop filters
Query API access
Lookup tables
Limited
Data warehouse connectors
Data pipelines
Add-on
Add-on
Data standards
Event owners
Event approval
Data quality & volume monitoring
Warehouse sync monitoring
Verified data & cohorts
Session Replay
Web session replays
Mobile session replays
Replay retention
30 days
30 days
7-365 days
Privacy controls (masking, blocking)
Heatmaps and clickmaps
MCP support
AI summaries
Magic playlists & bookmarking
Replays by user, reports, events
Rage clicks & dead clicks
Console logs & network calls
Server-side stitching
Mobile autocapture
Flutter SDK for Android, iOS, macOS
CDP support (e.g., Segment, mParticle)
Open source mobile session replay
Sampling controls in UI
Included with paid add-on
Included with paid add-on
Session Replay
Web session replays
Mobile session replays
Replay retention
Privacy controls (masking, blocking)
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Heatmaps and clickmaps
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MCP support
AI summaries
Magic playlists & bookmarking
Replays by user, reports, events
Rage clicks & dead clicks
Console logs & network calls
Server-side stitching
Mobile autocapture
Flutter SDK for Android, iOS, macOS
CDP support (e.g., Segment, mParticle)
Open source mobile session replay
Sampling controls in UI
Included with paid add-on
Included with paid add-on
Session Replay
Web session replays
Mobile session replays
Replay retention
30 days
30 days
7-365 days
Privacy controls (masking, blocking)
Heatmaps and clickmaps
MCP support
AI summaries
Magic playlists & bookmarking
Replays by user, reports, events
Rage clicks & dead clicks
Console logs & network calls
Server-side stitching
Mobile autocapture
Flutter SDK for Android, iOS, macOS
CDP support (e.g., Segment, mParticle)
Open source mobile session replay
Sampling controls in UI
Included with paid add-on
Included with paid add-on
Experiments
Multi-variant experiments
MCP support (beta)
Agentic setup
Agentic analysis
Experiment duplication
Diagnostic analysis
Frequentist
Sequential
CUPED
Bonferroni Correction
Winsorization
Benjamini-Hochberg procedure
Sample ratio mismatch monitoring
Per-experiment bias testing
Multi-environment support
Dynamic config support
Third-party feature flag support
Experiment dashboard & bulk editing
Experiments
Multi-variant experiments
MCP support (beta)
Agentic setup
Agentic analysis
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Experiment duplication
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Diagnostic analysis
Frequentist
Sequential
CUPED
Bonferroni Correction
Winsorization
Benjamini-Hochberg procedure
Sample ratio mismatch monitoring
Per-experiment bias testing
Multi-environment support
Dynamic config support
Third-party feature flag support
Experiment dashboard & bulk editing
Feature Flags
Feature flags
Dynamic configs
MCP support (beta)
Agentic setup
Percentage-based rollouts
Multi-environment support
QA testers
Permissions and audit trail
Runtime events targeting
Runtime properties targeting
Cohort targeting
Group cohort targeting
Included with purchase of Group Analytics
Sticky variants
Flag exposures for users and groups
OpenFeature provider support
Offline Flag Caching for mobile and web
Flag dashboard and bulk editing
Feature Flags
Feature flags
Dynamic configs
MCP support (beta)
Agentic setup
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Percentage-based rollouts
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Multi-environment support
QA testers
Permissions and audit trail
Runtime events targeting
Runtime properties targeting
Cohort targeting
Group cohort targeting
Included with purchase of Group Analytics
Sticky variants
Flag exposures for users and groups
OpenFeature provider support
Offline Flag Caching for mobile and web
Flag dashboard and bulk editing
Feature Flags
Feature flags
Dynamic configs
MCP support (beta)
Agentic setup
Percentage-based rollouts
Multi-environment support
QA testers
Permissions and audit trail
Runtime events targeting
Runtime properties targeting
Cohort targeting
Group cohort targeting
Included with purchase of Group Analytics
Sticky variants
Flag exposures for users and groups
OpenFeature provider support
Offline Flag Caching for mobile and web
Flag dashboard and bulk editing
Governance & Security
GDPR, CCPA, & Native SOC 2 type II compliant
US or EU data residency
Project-level roles & permissions
User privacy APIs
Audit log
Report-level roles & permissions
SAML-based SSO & SCIM provisioning
Sensitive data classification & protection
Compartmentalized data access
HIPAA compliance tools
Customizable data retention policy
Governance & Security
GDPR, CCPA, & Native SOC 2 type II compliant
US or EU data residency
Project-level roles & permissions
User privacy APIs
Audit log
Report-level roles & permissions
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SAML-based SSO & SCIM provisioning
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Lorem ipsum dolor sit
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Sensitive data classification & protection
Compartmentalized data access
HIPAA compliance tools
Customizable data retention policy
Governance & Security
GDPR, CCPA, & Native SOC 2 type II compliant
US or EU data residency
Project-level roles & permissions
User privacy APIs
Audit log
Report-level roles & permissions
SAML-based SSO & SCIM provisioning
Sensitive data classification & protection
Compartmentalized data access
HIPAA compliance tools
Customizable data retention policy
Support & Services
Slack community
Email support
Slack shared channel support
Add-on
Faster response SLAs
Add-on
Onboarding customer success
Dedicated account manager
Professional services
Custom pricing & terms
Support & Services
Slack community
Email support
Slack shared channel support
Faster response SLAs
Onboarding customer success
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Dedicated account manager
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Professional services
Custom pricing & terms
Support & Services
Slack community
Email support
Slack shared channel support
Add-on
Faster response SLAs
Add-on
Onboarding customer success
Dedicated account manager
Professional services
Custom pricing & terms
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
What is an event?
How does pricing work?
How can I estimate my event volume?
We're a startup. Do you have any discounts?
What resources are available to ensure I get the most out of Mixpanel?