Privacy Program

Mixpanel & the GDPR

The GDPR’s requirements and obligations are among the strictest privacy controls in the world. From consent management to international data transfers, Mixpanel was built to help you meet the GDPR’s requirements.

Powerful analytics that complies with the GDPR.

Protecting your data

Mixpanel is a first-party analytics provider. When you use Mixpanel, you collect and control the data. All we do is provide powerful tools that help you understand and act on your data. As a first-party analytics provider, Mixpanel helps you maintain the confidentiality and security of your data because it remains under your control.

Mixpanel has invested in simplifying data subject access requests. Customers have access to a suite of dedicated APIs that allow for quick, accurate, and verifiable deletion and access requests from within the Mixpanel application. Visit our Export or Delete End User Data help page for more information on how our deletion and retrieval APIs can help you meet your GDPR compliance obligations.

International data transfers

Mixpanel understands the importance of managing international transfers of personal data. Our Privacy Program executes standard contractual clauses coupled with additional security assurance to ensure that data you share with us receives legal protections equivalent to those found in Europe.

European data residency

Mixpanel’s European Data Residency Program allows you to process and store personal data you collect entirely within our Netherlands-based data center. Our Data Residency Program gives you all of Mixpanel’s power while helping you meet your GDPR compliance goals at no additional cost.

Helping you meet your compliance obligations

Looking to meet GDPR compliance obligations? We are here to help. When you use Mixpanel to collect or process personal data, we act as a “data processor,” and have an Article 28 compliant contractual addendum governing our data processing. You can view our GDPR Data Processing Addendum here.

Mixpanel is Built for Privacy and Security

Mixpanel’s platform, interface, and systems are designed around privacy and security.

Mixpanel helps you meet your privacy obligations by not tracking or collecting information from data subjects unless they opt-in to tracking or collection. Our SDKs also make it easy for data subjects to opt-out of being tracked on your website or product at any time. You can read more about these features here.

Custom data collection

Mixpanel’s flexible implementation features allow you to customize, or limit, the amount and extent of data you collect from data subjects. Our Data help page can provide you with more information on tracking and identity management.

Strong encryption

Mixpanel protects personal information by using platform wide cryptographic controls. All data is secured in transit using TLS, and encrypted at rest in our proprietary analytics database.

At Mixpanel, our privacy and security team is dedicated to helping you confidently maintain compliance when using our product.

If you have any questions or concerns, please reach out to us at compliance@mixpanel.com.