engagement

Build more useful products with journey maps

Product Aug 27 2018

Build more useful products with journey maps

A user journey is a story about a customer or prospect as told from their perspective. It’s often depicted as the series of touch points they have with the business—starting when they first learn about the product and ending when . . .

Congratulations! You are going to learn how to write email subject lines

Data Mar 14 2018

Congratulations! You are going to learn how to write email subject lines

A year and a half ago, we tried to answer the age-old question: Why in the heck do people open emails? So, we analyzed a LOT of email subject lines (85,637 over the course of nearly four years, to be . . .

How to drive B2B app engagement with marketing psychology

Product Dec 21 2017

How to drive B2B app engagement with marketing psychology

What’s the difference between a B2B app and a consumer app? To end users, there isn’t any. Behind the keyboard of every business to business (B2B) software instance is a person whose career success rests on their ability to get things . . .

2017 Mixpanel Product Benchmarks Report Sneak Peek

Trends Oct 12 2017

2017 Mixpanel Product Benchmarks Report Sneak Peek

The 2017 Product Benchmarks Report comes out very soon. In it, you can find industry-by-industry benchmarks that will show how average and elite mobile apps perform in key areas of product health such as usage, retention, and conversion. In this . . .

Why do people open emails?

Data Jul 12 2016

Why do people open emails?

A look at 85,637 email subject lines, 1.7 billion sends, and 232 million opens.

Statsbot, Mixpanel, & Slack: The trifecta of workplace productivity

Customer Stories  / Product Jun 7 2016

Statsbot, Mixpanel, & Slack: The trifecta of workplace productivity

Statsbot, the bot company that made a Slack bot for Mixpanel, cuts down on the ad hoc queries and helps people be more productive. But Statsbot isn’t just making Mixpanel users’ lives easier – it’s also a leading example of how bots-for-businesses will become as common as wearing hoodies to work.

Magic numbers are an illusion

Growth May 24 2016

Magic numbers are an illusion

Everyone wants to find a number like Facebook's “seven friends in 10 days.” But if you go digging into your data looking for magic, you probably aren’t going to see it. That’s because magic numbers are an illusion. And that’s okay.

Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

Customer Stories  / Growth Mar 23 2016

Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

Hinge, the popular dating app, has capitalized on their churn rates to not only connect 50,000 dates a week, but also build a product people love.

We’re in a Bot Gold Rush. Kik tells you how to strike it rich.

Customer Stories  / Product Mar 9 2016

We’re in a Bot Gold Rush. Kik tells you how to strike it rich.

Kik shares three rules of thumb for product managers and developers venturing into the world of bots, so your app has the best chance of striking it rich.

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