We’re excited to introduce Borrowed Properties, where you can "borrow" a property from one event to another on the fly, and you can analyze as though that property has been tracked on that event all along. Previously, there was no way …
“Events are a restrictive, inflexible way of modeling data.” This is a common concern from data teams about product analytics. We …
The most exciting product announcements in a company are usually related to big, eye-catching new feature releases. But another, equally …
One of the biggest challenges of building a product is that your users often don’t know what features they want …
Our 2024 Benchmarks Report explores what average and best-in-class digital product growth looks like in your industry. Get the report …
We are thrilled to introduce Mirror, a new mode in our Warehouse Connectors that solves the historic challenge of data …
What if I told you that most seed-stage startups—even those at the forefront of AI—are way behind on analytics? The reason …
When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. But …
Last year, we covered the importance of polishing your product’s workflows to refine the value you’ve built for your users. …
With our recent release of Warehouse Connectors, we've made it easier than ever to automatically pull data from your source-of-truth …
They say write what you know. Why wouldn’t the same go for building apps? Kevin Xu is an engineer-turned-product manager with …
The rules of SaaS are changing. For so long, using the apps and services we need to be productive has …
I recently went for a hike with my two daughters in the hills that surround our home. Along the way, …
There are a lot of factors to weigh when choosing an analytics platform. But for startups and enterprise businesses alike, …
The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, …
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …
We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …