There are a lot of factors to weigh when choosing an analytics platform. But for startups and enterprise businesses alike, the choice all boils down to one, all-encompassing thing: What is my return on investment (ROI) for this tool? We’ve built …
The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, …
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …
We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …
Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …
We’re always working on making it easier to get started with Mixpanel. But still, it can be hard to know …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
Companies change as they grow, and that’s no different for us. Today, we’re launching our new brand. And it’s a …
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …
Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But …
Early this year, we embarked on a mission to remove friction in the B2B SaaS customer buying experience by making …
At Mixpanel, we've made progress on our mission to streamline the purchasing process for customers by posting our pricing publicly …
Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we …
We kicked off this year by introducing our vision for transparent pricing that would make it as frictionless as possible …
The most successful companies today value, analyze, and learn from their customer data. And two tools in many of these …
Last year, our Boards release was all about making Mixpanel more collaborative. Our next step in this effort: We’re bringing …
In the digital, remote-first world we’re all working in today, IRL time with colleagues and partners has become precious. In …
