There are many views and hopes when it comes to self-serve analytics—or a broad description of tools and processes that let non-technical team members get data insights for themselves. In plenty of companies, self-serve looks something like this: BI (business intelligence) …
No one will argue that marketing is unimportant. But in a competitive space like ecommerce, I will argue that focusing …
When you’re releasing a new product or feature, the step that gets the most attention is usually the beta testing …
At Mixpanel, we’re always looking to deepen our understanding of our customers. Even though we’re looking at dashboards and numbers …
We’re excited to announce Mixpanel Session Replay is now available in beta. Level up your customer understanding by combining quantitative …
Product analytics uses product and user behavior data to optimize or iterate on digital product’s design and function. Product analytics …
It only takes 5 minutes to get started with Mixpanel. We think that's important because onboarding a new analytics tool …
Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B …
The banking and finance industries have seen a lot of disruption in the last 15 years that’s brought financial services …
We’re excited to introduce Borrowed Properties, where you can "borrow" a property from one event to another on the fly, …
“Events are a restrictive, inflexible way of modeling data.” This is a common concern from data teams about product analytics. We …
The most exciting product announcements in a company are usually related to big, eye-catching new feature releases. But another, equally …
One of the biggest challenges of building a product is that your users often don’t know what features they want …
Our 2024 Benchmarks Report explores what average and best-in-class digital product growth looks like in your industry. Get the report …
We are thrilled to introduce Mirror, a new mode in our Warehouse Connectors that solves the historic challenge of data …
What if I told you that most seed-stage startups—even those at the forefront of AI—are way behind on analytics? The reason …
When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. But …
Last year, we covered the importance of polishing your product’s workflows to refine the value you’ve built for your users. …
With our recent release of Warehouse Connectors, we've made it easier than ever to automatically pull data from your source-of-truth …
