What if I told you that most seed-stage startups—even those at the forefront of AI—are way behind on analytics? The reason is obvious: When you’re a small team, like we are at Consensus, you have a million things to prioritize, so …
When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. But …
Last year, we covered the importance of polishing your product’s workflows to refine the value you’ve built for your users. …
With our recent release of Warehouse Connectors, we've made it easier than ever to automatically pull data from your source-of-truth …
They say write what you know. Why wouldn’t the same go for building apps? Kevin Xu is an engineer-turned-product manager with …
The rules of SaaS are changing. For so long, using the apps and services we need to be productive has …
I recently went for a hike with my two daughters in the hills that surround our home. Along the way, …
There are a lot of factors to weigh when choosing an analytics platform. But for startups and enterprise businesses alike, …
The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, …
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …
We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …
Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …
We’re always working on making it easier to get started with Mixpanel. But still, it can be hard to know …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
Companies change as they grow, and that’s no different for us. Today, we’re launching our new brand. And it’s a …
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …
Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But …
