Media & Entertainment Archives

Product Foundations

How TV Spielfilm uses data to stay ahead of the changing entertainment industry

The story of television over the last thirty years is one of rapid, divergent evolution. From tubes to plasma to LED. Screens getting orders of magnitude larger and hung on our walls, and orders of magnitude smaller and slipped into …

Kristen Guttas

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Product Analytics

The difference between product analytics and marketing analytics—and why you need both

Inside Mixpanel

New in Mixpanel: limitless segmentation with Lookup Tables

Product Foundations

Identifying Growth KPIs that are leading indicators of product success

Inside Mixpanel

12 things you [probably] didn’t know you could do with Mixpanel

Product Foundations

Experimentation isn’t an add-on: Why you need a strong A/B testing solution in your data stack

Product Analytics

I’ve helped build 5 startups. Here’s how I use product analytics to cut costs—and headaches.

Inside Mixpanel

Funnel analysis: How to find and fix conversion problems

Product Foundations

Identifying Growth KPIs that are leading indicators of product success

How TV Spielfilm uses data to stay ahead of the changing entertainment industry

Better data, targeted content: Why digital media platforms win

What video games have in common with Colonial Williamsburg

Univision’s Tyla Mayo is over apps

The metrics that matter to media