Across the entire media landscape, companies may appear to be in measurement crisis. But as Blandon Casenave, SVP of Digital Measurement Strategy at NBC Universal, points out, segmentation can tell a different story. Almost all companies still have at least one segment of their customers for whom everything is going right. They are very loyal, find plenty of value, and evangelize the product. That audience is a "bright spot." To adapt to today’s media environment, teams must drill down into those "bright spots" to find out who those people are, what makes them so happy, and then replicate that success across segments.