Media & Entertainment

How TV Spielfilm uses data to stay ahead of the changing entertainment industry

Customer Stories  / Growth Apr 18 2019

How TV Spielfilm uses data to stay ahead of the changing entertainment industry

The story of television over the last thirty years is one of rapid, divergent evolution. From tubes to plasma to LED. Screens getting orders of magnitude larger and hung on our walls, and orders of magnitude smaller and slipped into . . .

How to use Benchmarks data to understand your users

Data Sep 26 2018

How to use Benchmarks data to understand your users

In the past year, we released a Product Benchmarks Report as well as two reports specifically focusing on Media & Entertainment and Financial Services. (Look for reports on Retail & E-commerce and SaaS in the not too distant future). We . . .

Better data, targeted content: Why digital media platforms win

Innovators Jul 11 2018

Better data, targeted content: Why digital media platforms win

Professor of Information Systems and Marketing at Carnegie Mellon University Michael D. Smith takes the questions that are bedeviling media executives and puts academic rigor into finding the answers. His research on how the transition into the digital age has . . .

Univision’s Tyla Mayo is over apps

Data Apr 19 2018

Univision’s Tyla Mayo is over apps

Tyla Mayo spent time at the Los Angeles Times and Fox before moving to Univision where she is now a Director Revenue Product Operations for the Fusion Media Group. She’s been immersed in the worlds of digital content, advertising and media products, . . .

The metrics that matter to media

Office Hours Apr 9 2018

The metrics that matter to media

Like a ship caught in a storm, the media and entertainment industry is a juggernaut adrift. Channels, devices, and audiences are all rapidly fragmenting and product and analytics teams are left wondering how to track it all. Which metrics should . . .


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