Media & Entertainment Archives

Product Foundations

How TV Spielfilm uses data to stay ahead of the changing entertainment industry

The story of television over the last thirty years is one of rapid, divergent evolution. From tubes to plasma to LED. Screens getting orders of magnitude larger and hung on our walls, and orders of magnitude smaller and slipped into …

Kristen Guttas

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Product Analytics

Product analytics vs marketing analytics

Inside Mixpanel

Limitless segmentation with Lookup Tables

Product Foundations

Identifying growth KPIs that are leading indicators of product success

Inside Mixpanel

Mixpanel: What you (probably) didn’t know

Product Foundations

Ask an expert: Getting users to an ‘aha’ moment—fast

Product Analytics

Why crypto startups need (secure) product analytics

Innovators

Partho Ghosh on the hardest parts about transitioning to product-led

Data Stack

A close look at our analytics and metrics for product-led growth

Product Foundations
Why digital media platforms win

Professor of Information Systems and Marketing at Carnegie Mellon University Michael D. Smith takes the questions that are bedeviling media …

Jordan Carr
Product Foundations
Video games and Colonial Williamsburg

Frank Rose has been writing about his twin passions: technology and entertainment for four decades now. With countless articles in The New York …

Jordan Carr
Innovators
Univision’s Tyla Mayo is over apps

Tyla Mayo spent time at the Los Angeles Times and Fox before moving to Univision where she is now a Director …

Jordan Carr
Product Metrics
The metrics that matter to media

Like a ship caught in a storm, the media and entertainment industry is a juggernaut adrift. Channels, devices, and audiences …

Christopher Gillespie Writer @ Mixpanel
Innovators
Sales skills for product leaders

When I saw that Heather Savatta downloaded our How technical should product managers be? report, I reached out to to …

Customer Advocacy @ Mixpanel
Blog Post Product Foundations
Beyond the ad: Three media experts discuss revenue models

Medium, the internet’s blank canvas to self-publish, has been empowering anyone and any company to tell stories since 2011. With …

Customer Advocacy @ Mixpanel
Blog Post
Is Machine Learning the Big Bad Wolf of Media? Whisper doesn’t think so.

“We believe that happiness starts with being your real self,” says Ulas Bardak, CTO of Whisper. “That's what sets us …

Customer Advocacy @ Mixpanel
Blog Post
The Kimpact: Celebrity apps are changing mobile games

“One day, Britney Spears’ team approached us and asked if we could build them an app.” Tony Scherba, founding partner of …

Customer Advocacy @ Mixpanel
Blog Post
Apple Music and Spotify: Parallel Product Teardown

This past June, Jimmy Iovine took to the stage of Moscone West in downtown San Francisco to introduce the always …

Justin Megahan

How TV Spielfilm uses data to stay ahead of the changing entertainment industry

Why digital media platforms win

Video games and Colonial Williamsburg

Univision’s Tyla Mayo is over apps

The metrics that matter to media

Sales skills for product leaders

Beyond the ad: Three media experts discuss revenue models

Is Machine Learning the Big Bad Wolf of Media? Whisper doesn’t think so.

The Kimpact: Celebrity apps are changing mobile games

Apple Music and Spotify: Parallel Product Teardown