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Product Foundations

Without user research, product teams can’t distinguish mediocre ideas from great ones

Photo courtesy of WOCinTech Chat “The best ideas look initially like bad ideas” became the startup scene’s version of a proverb after Paul Graham wrote about how he identified billion-dollar startups at Y Combinator. Since its release in 2012, it has inspired …

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Product & Growth Tips

The difference between product analytics and marketing analytics—and why you need both

Inside Mixpanel

Introducing the Mixpanel Modeling Layer: data superpowers for product teams

Product & Growth Tips

To thrive, product teams need diverse talent – a former Uber product leader explains why

Inside Mixpanel

12 things you [probably] didn’t know you could do with Mixpanel

Inside Mixpanel

Accessible design and the quest for “objectively good” colors in charting

Product Foundations

The Guide to Product Analytics is here: Behind the scenes

Customer Stories

Metrics that matter to Tata Sky: KPIs to measure the success of digital content

Product Analytics

Why product usage data is the key to unlocking user insights