SwiftUI is groundbreaking in its capacity for enabling well-architected, concisely defined, and highly readable UI code. So the last thing we want is to step on all of that by needlessly littering our views with event tracking calls to analytics platforms. …
Mixpanel is the gold standard for iOS app analytics. And the best way to see how is to try it …
Elad Gil spends a lot of time thinking about what makes SaaS companies work well. We sat down with the …
Gokul Rajaram has spent the last few decades leading product teams at world-class companies like Google, Facebook, and Square. We sat …
In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion …
We just launched the first edition of our Guide to Product Analytics, a book of questions and answers from 25+ …
Sophisticated product teams that are able to merge business needs, user feedback and business objectives—all while proving ROI— are a …
In the age of data and analytics, we’ve come to believe that, with enough data, we can make smart decisions …
Switching analytics providers can be a difficult process. You have to determine if the new tool replicates all of your …
Every product or service has a core purpose it serves for its customers. For a ride-sharing app, it may be …
What do you do when you just know your plan is working, but can’t prove it? Whether you’re trying to …
In 2006, Facebook rolled out its News Feed feature--and boy, did people hate it. The uproar among the website’s (then) small …
Clement Kao is a Product Manager at Blend, a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer …
Skillshare is an online learning community for creators with classes covering forward-thinking topics in design, innovation, and entrepreneurship. They have …
Today, Mixpanel says goodbye to Segmentation. Segmentation has been our most heavily used report since its release in late 2011, …
Here at Mixpanel, we pride ourselves on being data-informed. What that means is that we use data to inform our …
Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, …
Product management analytics tools capture data from digital products to reveal insights about the user experience, helping teams build better …
A big part of what I love about working at (and using) Mixpanel is that with basically any dataset, a …
