analytics

For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.

Customer Stories Feb 13 2019

For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.

By 2015, Matthew Black was a veteran of the startup world. He’d founded two companies; one exited successfully (“a cool ride”), one didn’t (“a colossal failure”). He was ready for a new challenge. His plan, as he recounted to us . . .

Why we decided to retire our most popular report

Mixpanel Updates  / Product Updates Jan 14 2019

Why we decided to retire our most popular report

Today, Mixpanel says goodbye to Segmentation. Segmentation has been our most heavily used report since its release in late 2011, and until recently, it was the report that greeted users when they logged in. It answered literally millions (35.3 million, . . .

Mixpanel now runs 50% faster than before – here’s how we did it.

Mixpanel Updates Dec 13 2018

Mixpanel now runs 50% faster than before – here’s how we did it.

One of the happier problems we have at Mixpanel has been growing with our customers. As they scale up, so does the volume of data they want to analyze in order to build great products, and as those things scale . . .

What is predictive analytics?

Data Dec 4 2018

What is predictive analytics?

Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, such as estimating the lifetime value of customers (LTV or CLV) or planning for economic downturns. Predictive analytics involves data . . .

Our engineers’ commit histories show what working at Mixpanel is like

Data Aug 30 2018

Our engineers’ commit histories show what working at Mixpanel is like

A big part of what I love about working at (and using) Mixpanel is that with basically any dataset, a user can get to work answering whatever questions they have. So, when I found myself with a little time to . . .

Build more useful products with journey maps

Product Aug 27 2018

Build more useful products with journey maps

A user journey is a story about a customer or prospect as told from their perspective. It’s often depicted as the series of touch points they have with the business—starting when they first learn about the product and ending when . . .

Website marketing with a product mindset

Mixpanel Talent Aug 21 2018

Website marketing with a product mindset

Katie Herbst enjoys travel, accountability, and rigorous prioritization. What she does not enjoy: mustard, wasted time, and flip-flopping. Katie has a deep, abiding love for efficiency, and manages to embody a number of the traits used to describe seemingly mythical . . .

A comprehensive guide to behavioral analytics

Product Aug 1 2018

A comprehensive guide to behavioral analytics

What is behavioral analytics?  Behavioral analytics is a tool that reveals the actions users take within a digital product. It organizes raw event data such as clicks into a timeline of each user’s behavior, also known as a user journey. . . .

8 Lessons I Learned From 8 CMOs

Data Jun 27 2018

8 Lessons I Learned From 8 CMOs

First, I know you’re here for the quick-hit CMO lessons, and we’ll get to that (or you can just skim down for them, which is fine, too!). But I want to share how I got them, since I think it . . .

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