Most companies are built on one fundamental insight. In the case of Mixpanel, that insight is that the event-based data structure is the most powerful, flexible, and intuitive model for all forms of analytics. While this idea is mainstream for …
In my 10 years of working with big data and partnering with thousands of different customers across nearly every industry, …
The best teams don’t just care about the quality of their work; they care about the impact of their work. …
Since launching over a decade ago, Mixpanel has been a great solution for analyzing digital product usage. The best, we’d …
Google Docs changed the way teams collaborated online. For the first time ever, documents and spreadsheets felt live, open, and …
The rules of SaaS are changing. For so long, using the apps and services we need to be productive has …
You have to know your customers well to run a successful ecommerce product or business. Take it from us: We’ve …
I recently went for a hike with my two daughters in the hills that surround our home. Along the way, …
Most of the data our customers analyze in Mixpanel is from user behavior. But when you add in data from …
When we set out to bring event analytics to everyone, we knew that analytics for company revenue data, in particular, …
There are a lot of factors to weigh when choosing an analytics platform. But for startups and enterprise businesses alike, …
The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, …
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …
We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …
Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than …
If brands of the past were static, today's brands are treated as living beings. That means we're judged and measured …
