analytics Archives - Mixpanel

Get Started

Product & Growth Tips

The difference between BI and product analytics – and why you need both

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. These …

Adam Kinney Principal Product Manager at Mixpanel

Popular
Latest

Product & Growth Tips

The difference between product analytics and marketing analytics—and why you need both

Inside Mixpanel

Introducing the Mixpanel Modeling Layer: data superpowers for product teams

Product & Growth Tips

Identifying Growth KPIs that are leading indicators of product success

Inside Mixpanel

12 things you [probably] didn’t know you could do with Mixpanel

Product & Growth Tips

The difference between BI and product analytics – and why you need both

Inside Mixpanel

Introducing the Mixpanel Collective Technology Partner Program

Product Foundations

Avoiding data fallacies and biases: Simpson’s paradox and the importance of segmenting data

Product Analytics

Collection, analysis, action: A beginner’s guide to the product stack