analytics

Data Science at Instacart means using unorthodox solutions to get an edge

Data Jan 16 2018

Data Science at Instacart means using unorthodox solutions to get an edge

Given a list of destinations, what is the shortest possible route that a traveling salesman can take to reach all of them? Seems simple? This is known to computer scientists as the traveling salesman problem, and it’s NP-hard, which for . . .

How to get all your product launch analytics without leaving Slack

Customer Stories Oct 10 2017

How to get all your product launch analytics without leaving Slack

“Analytics doesn’t work in the form of reports anymore, but rather in tracking metrics in real-time and being able to make decisions on the fly.” — Mia Umanos, Data Strategy Consultant with Rappler. When Mia told us that, we had . . .

From browsing to buying: How Vente-Privee drives three billion in revenue with data

Customer Stories Oct 5 2017

From browsing to buying: How Vente-Privee drives three billion in revenue with data

Mobile devices drive one-third of global eCommerce sales and that share is growing. As consumers purchase more and more from the smartphones in their pockets, eCommerce and retail companies have to match their businesses with the digital habits of today’s . . .

Announcing 3x faster querying, workflow features, and more

Mixpanel Updates Oct 3 2017

Announcing 3x faster querying, workflow features, and more

Just a few months ago, we talked about how much growth we’ve seen in the analytics space for enterprise organizations this year. Since January, Mixpanel has brought on more than 70 new enterprise customers, closed more than 100 expansion deals, . . .

Cisco Spark’s data scientist on product analytics for developers

Community Tips  / Customer Stories  / Data Jul 6 2017

Cisco Spark’s data scientist on product analytics for developers

This article was written by Irzana Golding and first appeared on Medium. In my last article, I attempted to describe ways to use a standard behavioral analytics stack, like Mixpanel, to measure NLP bots. It should be noted that Mixpanel . . .

Analytics in the enterprise: How The Department of No can say yes

Data May 9 2017

Analytics in the enterprise: How The Department of No can say yes

Raise your hand if you think what you’re doing in data is actually aligned with the needs of the business. On a good day, a third of the hands in the audience shoot up. By most measures, 33% is pretty . . .

How Revolution Messaging turned a website into 13 million votes for Bernie Sanders

Customer Stories  / Growth Oct 25 2016

How Revolution Messaging turned a website into 13 million votes for Bernie Sanders

As more and more Americans started to feel the Bern, Revolution Messaging looked to Mixpanel’s end-to-end data to better understand American voters. When they did, they made a surprising discovery: as the progressive groundswell grew, Bernie’s presidential campaign became less about the candidate, and more about the community.


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