We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re now ready to… write copy. If you think I’m being extreme, just wait until you read the rest of this post. …
Customer Focus is one of our core cultural values at Mixpanel. We respect our customers’ time and strive to make …
I’ve talked to a lot of users, ranging from users of apps to professional services. And one thing I’ve learned …
At Mixpanel, we believe in builders (engineers, product managers, and designers). Their most precious resource is time. We want to …
When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to …
Boris Jabes’ passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers …
Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution …
Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …
Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points …
We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential …
When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with …
If you want to leverage data to generate great insights about how customers are using your product, getting that data …
As a product manager, deep-diving into problems like high churn, bugs, and crashes is part of the job. Over the years, …
Engineers are always looking for ways to differentiate themselves. Not only can niche expertise lock down employability, but it can …
The last time we sat down to speak with Andrew Chen, we were inside the offices of Uber, just feet …
Good products get their messaging out to users on things like available features and how to access them. But the …
Build vs. buy is one of those “evergreen” debates. When building a data stack and figuring out its respective components, …
SwiftUI is groundbreaking in its capacity for enabling well-architected, concisely defined, and highly readable UI code. So the last thing we …
