analytics

Our engineers’ commit histories show what working at Mixpanel is like

Data Aug 30 2018

Our engineers’ commit histories show what working at Mixpanel is like

A big part of what I love about working at (and using) Mixpanel is that with basically any dataset, a user can get to work answering whatever questions they have. So, when I found myself with a little time to . . .

Build more useful products with journey maps

Product Aug 27 2018

Build more useful products with journey maps

A user journey is a story about a customer or prospect as told from their perspective. It’s often depicted as the series of touch points they have with the business—starting when they first learn about the product and ending when . . .

Website marketing with a product mindset

Mixpanel Talent Aug 21 2018

Website marketing with a product mindset

Katie Herbst enjoys travel, accountability, and rigorous prioritization. What she does not enjoy: mustard, wasted time, and flip-flopping. Katie has a deep, abiding love for efficiency, and manages to embody a number of the traits used to describe seemingly mythical . . .

A guide to behavioral analytics

Product Aug 1 2018

A guide to behavioral analytics

What is behavioral analytics?  Behavioral analytics is a tool that reveals the actions users take within a digital product. It captures and organizes raw event data into a timeline for each user’s behavior, also known as a user journey. Teams . . .

8 Lessons I Learned From 8 CMOs

Data Jun 27 2018

8 Lessons I Learned From 8 CMOs

First, I know you’re here for the quick-hit CMO lessons, and we’ll get to that (or you can just skim down for them, which is fine, too!). But I want to share how I got them, since I think it . . .

What is marketing analytics?

Community Tips May 24 2018

What is marketing analytics?

Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. Today, this is only possible or practical with the help of tools. Marketing analytics tools track the behaviors of individuals . . .

User segmentation: A guide to understanding your customers

Product May 9 2018

User segmentation: A guide to understanding your customers

User segmentation is the practice of dividing all customers into segments based on characteristics they share. For example, sorting users by region, language, or behavior. The better teams are at segmenting their users, the more personably they can treat each . . .

Data Science at Instacart means using unorthodox solutions to get an edge

Data Jan 16 2018

Data Science at Instacart means using unorthodox solutions to get an edge

Given a list of destinations, what is the shortest possible route that a traveling salesman can take to reach all of them? Seems simple? This is known to computer scientists as the traveling salesman problem, and it’s NP-hard, which for . . .

How to get all your product launch analytics without leaving Slack

Customer Stories Oct 10 2017

How to get all your product launch analytics without leaving Slack

“Analytics doesn’t work in the form of reports anymore, but rather in tracking metrics in real-time and being able to make decisions on the fly.” — Mia Umanos, Data Strategy Consultant with Rappler. When Mia told us that, we had . . .

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