In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. These …
We just launched the first edition of our Guide to Product Analytics, a book of questions and answers from 25+ …
Sophisticated product teams that are able to merge business needs, user feedback and business objectives—all while proving ROI— are a …
In the age of data and analytics, we’ve come to believe that, with enough data, we can make smart decisions …
Switching analytics providers can be a difficult process. You have to determine if the new tool replicates all of your …
Every product or service has a core purpose it serves for its customers. For a ride-sharing app, it may be …
What do you do when you just know your plan is working, but can’t prove it? Whether you’re trying to …
In 2006, Facebook rolled out its News Feed feature--and boy, did people hate it. The uproar among the website’s (then) small …
Clement Kao is a Product Manager at Blend, a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer …
Skillshare is an online learning community for creators with classes covering forward-thinking topics in design, innovation, and entrepreneurship. They have …
Today, Mixpanel says goodbye to Segmentation. Segmentation has been our most heavily used report since its release in late 2011, …
Here at Mixpanel, we pride ourselves on being data-informed. What that means is that we use data to inform our …
Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, …
Product management analytics tools capture data from digital products to reveal insights about the user experience, helping teams build better …
A big part of what I love about working at (and using) Mixpanel is that with basically any dataset, a …
Katie Herbst enjoys travel, accountability, and rigorous prioritization. What she does not enjoy: mustard, wasted time, and flip-flopping. Katie has …
Earlier this week, we took a look Americans' mobile activity on a state-by-state basis. Today, we're looking into how America's …
What is behavioral analytics? Behavioral analytics is a tool that reveals the actions users take within a digital product. It organizes …
What is a user analytics tool? A user analytics tool reveals the actions users take within a digital product. It ties …
