SaaS

What it takes for users to form habits and other insights from SaaS product experts

Trends Oct 31 2017

What it takes for users to form habits and other insights from SaaS product experts

If a SaaS product is a house (it’s not literally, this is a metaphor), then usage and retention are the foundation — a necessary, but insufficient base upon which a successful product can be built. Are enough people using your . . .

Rand Fishkin's Data-driven Disney World

Product Jul 14 2016

Rand Fishkin's Data-driven Disney World

For the past few years, Rand has worked in this limbo between the big picture and control freak-ness. Having been CEO of Moz from its inception until 2014, Rand now acts as an “individual contributor.” He’s occasionally referred to this new role as “product designer,” only to qualify it as “not the UX/UI kind, but the strategic ‘this is what we’re gonna build and why’ kind.”

Sean Ellis on growth hacking, company-wide

Growth  / Innovators Jul 13 2016

Sean Ellis on growth hacking, company-wide

In Part 2 of our profile, Sean Ellis talks about building his first growth model at LogMeIn and his days as marketing hire #1 at Dropbox.

Sean Ellis on how growth hacking will outlive the hype

Grow & Tell  / Innovators Jun 30 2016

Sean Ellis on how growth hacking will outlive the hype

Sean Ellis, the original growth hacker, shares why "growth hacking" and a culture of experimentation are the most crucial elements when building or scaling a company.

Survival Metrics: How will you help your company survive?

Product Jun 23 2016

Survival Metrics: How will you help your company survive?

Why do some companies survive while others burn out? The answer isn’t found only in product and growth metrics, nor is it in the finance team’s spreadsheets. Instead, it’s somewhere in between.

How Silicon Valley uses data science to help legal weed grow

Customer Stories  / Data May 26 2016

How Silicon Valley uses data science to help legal weed grow

In the world of marijuana tech, everyone is a startup. In an industry where there are no benchmarks, and no incumbents, a new crop of Silicon Valley founders are bringing data science to legal weed.

The Zen of Tomasz Tunguz

Innovators Apr 26 2016

The Zen of Tomasz Tunguz

In Silicon Valley, valuations will go up and down, and startups will come and go. Learn how to attain the data-driven zen of venture capitalist Tomasz Tunguz.

Danielle Morrill’s guide to the galaxy

Innovators Apr 19 2016

Danielle Morrill’s guide to the galaxy

Once you accept entropy as a source of power rather than an obstacle, it’ll become the mother of your inventions, believes Danielle Morrill, leading to progress for everything from a single metric to an entire company.

In a bear market, the must-have feature is a stellar reputation

Growth Feb 23 2016

In a bear market, the must-have feature is a stellar reputation

Regardless of market turbulence, the stickiest products are the ones that take reputation as seriously as acquisition and revenue.

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