When companies try to grow their business, they often fall for the same assumption: “We need more users.” Their infatuation with growth at any price can become costly if they don’t consider how new users move through the onboarding funnel, …
Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should …
I'm Rakhi Parekh, a Senior Product Designer at Mixpanel, and I'm responsible for our product's end-to-end user experience. Fundamentally, Mixpanel …
Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and …
In August of 2015, Vanity Fair ran an article castigating hookup culture. The author prophesized a “dating apocalypse” and decried …
Photo courtesy of WOCinTech Chat “The best ideas look initially like bad ideas” became the startup scene’s version of a proverb after …
By now, most of us have at least heard a synopsis of the 5,000-word blog post written about Google's failure …
Photo courtesy of #WOCinTechChat Most companies didn’t make 89 billion dollars last year. Most companies didn’t employ 72,000 people in 50 …
If a SaaS product is a house (it’s not literally, this is a metaphor), then usage and retention are the …
This post was written by Jason Martin, Director of Growth at Branch Messenger I’ve seen over time how difficult it can be to …
A good product is like a good marriage. Please don’t groan. In both, the sweeping gestures are celebrated. Yet it’s …
“So I had this fascinating dinner with one of the CEOs of one of the top three banks in the …
“You’re going to have to shut off your computer. We’re about to take off,” said the flight attendant. Sergio, an …
Supplying peace and quiet while solving the on-demand economy. "Acquire users." That's the common wisdom for consumer-facing startups. The more users, …
This past June, Jimmy Iovine took to the stage of Moscone West in downtown San Francisco to introduce the always …
Come join us for Office Hours in San Francisco where Tara Pugh, Product Owner at Cozi, will take us through: …
