UX

How data informs design intuition

Grow & Tell  / Product Advice Apr 12 2019

How data informs design intuition

I’m Rakhi Parekh, a Senior Product Designer at Mixpanel, and I’m responsible for our product’s end-to-end user experience. Fundamentally, Mixpanel is a tool for answering questions about user behavior, and I help people find these answers as quickly as possible. . . .

Build more satisfying products with usability testing

Product Oct 5 2018

Build more satisfying products with usability testing

Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and pore over the footage to identify how users feel at every step to gain a deeper understanding of how they . . .

Without user research, product teams can’t distinguish mediocre ideas from great ones

Product Feb 1 2018

Without user research, product teams can’t distinguish mediocre ideas from great ones

Photo courtesy of WOCinTech Chat “The best ideas look initially like bad ideas” became the startup scene’s version of a proverb after Paul Graham wrote about how he identified billion-dollar startups at Y Combinator. Since its release in 2012, it has . . .

With the right data and communication strategy, companies can keep the focus on customers

Growth Jan 30 2018

With the right data and communication strategy, companies can keep the focus on customers

By now, most of us have at least heard a synopsis of the 5,000-word blog post written about Google’s failure to innovate. In it, former Google employee Steve Yegge laments that the company has become too obsessed with its competitors and, . . .

How HoneyBook cures new users' cold feet

Customer Stories  / Product Jun 28 2016

How HoneyBook cures new users' cold feet

There’s an old saying: You can lead a user to a platform, but you can’t make them move through the onboarding flow in the way you’d like. Or maybe you can, but only with a lot of testing.

In Data We Trust: Max Levchin Blows Up Consumer Finance

Innovators May 11 2016

In Data We Trust: Max Levchin Blows Up Consumer Finance

“So I had this fascinating dinner with one of the CEOs of one of the top three banks in the U.S.,” Max Levchin says, sitting forward in his chair a bit. As the former CTO of PayPal, a sought-after investor, . . .

Here’s what happened when Mixpanel finally built an app

Customer Stories  / Mixpanel Updates  / Product Apr 28 2016

Here’s what happened when Mixpanel finally built an app

Straight from the Mixpanel offices, our iOS engineers, Sam Green and Sergio Alonso, share how we built our mobile analytics app.


How Breather built a network of spaces and succeeded where so many startups fail

Growth Jan 20 2016

How Breather built a network of spaces and succeeded where so many startups fail

Breather is one of the more impossible-sounding startups cracking this supply side code to create traction and growth.


Apple Music and Spotify: Parallel Product Teardown

Product Oct 28 2015

Apple Music and Spotify: Parallel Product Teardown

Has Apple created a product that will convince users new to streaming music that it's worth dishing out $10 a month, or convince long-term Spotify users, such as myself, to make the switch?

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