The 2025 State of Fintech Product Analytics report is here
The fintech industry is evolving at an unprecedented rate and knowing your customer is no longer a luxury; it’s a necessity. New technologies, changing consumer behaviors, and increased competition are forcing companies to rethink their approach to product development. To stay ahead, you need a deep understanding of your users and the ability to extract actionable insights from data.
The 2025 State of Fintech Product Analytics: Data, insights, and more
We're excited to release our latest report, the 2025 State of Fintech Product Analytics, your definitive guide to understanding user behavior and driving product success in the fintech industry. This report provides a data-driven analysis of the key trends, challenges, and opportunities shaping the future of fintech product analytics.
Key highlights and what sets the report apart:
- Unprecedented scale: Our analysis is based on a massive dataset of 2.22 trillion events and 5.84 billion unique users across 2,533 fintech companies, providing an unparalleled view of the fintech landscape.
- Subindustry-specific insights: We dive into the nuances of user behavior across key sectors—wealth management, banking, blockchain and crypto, payments, alternative financing, and insurance—offering tailored insights and recommendations for each domain.
- Key performance indicators: We delve into the core components of product success—acquisition, engagement, and retention—providing benchmarks and actionable insights to help you optimize your product strategy going forward.
- Beyond the numbers: We go deeper than surface-level trends to uncover the "why" behind user actions, helping you understand the motivations and needs driving user behavior.
How does your company and product compare to the data? Download the 2025 State of Fintech Product Analytics report today to get the answer and learn more.