How to Build

Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

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Last Edited:
Mar 3, 2025
Published:
Mar 23, 2016

Getting a grip on engagement

Blend the black and white data, and make it gray

You heard it: “Good churn” exists

How to carve out happy paths (and some free dating advice)

The magic in churn

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