Introducing Session Replay: Bringing qualitative insights to Mixpanel
Weâre excited to announce Mixpanel Session Replay is now available in beta. Level up your customer understanding by combining quantitative analyses with qualitative insights using replays of real user journeys.
People know and love Mixpanel for easy, fast access to customer journey data at the aggregated level. Today, weâre making it even easier to zoom in and literally see how individuals move through your product. No need to tediously switch between different tools for charts and session replays or to rely solely on one-on-one interviews to see where customers get stuck.
Mixpanel Session Replay is the fastest way to understand the whole picture about your customers and make more informed product decisions.
Improve conversions by understanding the why
When digging into customer journeys in Mixpanelâs analytics tools, you can get the answer to âWhere do customers drop off?â Mixpanel Session Replay enables you to quickly follow that up with an answer to âWhy do customers drop off?â
Letâs look at an example progression:
- With Mixpanel Funnels, you see a sharp decline in completed purchases for users in a new checkout experience.
- You pinpoint that many users drop off at the payment page in the checkout funnel.
- In one smooth flow, âzoom inâ from the chart into the session replay of an individual user who dropped off, and see their confusion with payment options and frustration with errors in their address form.
- These quantitative and qualitative insights help drive your teamâs decision to improve the payment process in order to increase checkout completion rate.
Drive faster alignment with real customer stories
Itâs difficult to unite teams on how to prioritize what to build next. (Itâs why weâve made collaboration a core principle of Mixpanel.) If a picture is worth a thousand words, a session replay can be worth a thousand data points for rallying your team around real customer problems.
With Mixpanel Session Replay, you can not only utilize data to show user challenges at scale, but also make the problem real with visual customer stories. Pair suffering conversion rates with real user sessions of rage clicks and frenzied scrolls to make your point. Itâs never been easier to champion the voice of the customer.
âSession Replay will improve our storytelling, easily sharing qualitative insights to be digested by other stakeholders and leaders.â
Rest easy with enterprise-grade privacy and security
With Mixpanelâs Session Replay feature, enterprise-grade data protection is the default. Handling user data requires the utmost care, so weâve built our Session Replay to ensure maximum privacy. We offer everything from automatically masking screen elements by default to robust security protocols dictating which settings cannot be overwritten.
Plus, Mixpanelâs privacy and security measures are industry-leading, so you can have peace of mind that your customer data is always safe.
Try Mixpanel Session Replay today
Mixpanel Session Replay is available in beta today. If youâre interested in getting started, sign up here or reach out to your account team.