Blog Post
Website marketing with a product mindset
Like most marketers, Mixpanel Website Manager Katie Herbst relies on a mix of gut instinct and experience to tell a cohesive brand story through an engaging, beautiful site experience. Then, like a PM, she uses analytics to thoroughly test her assumptions–and the assumptions of others–to eliminate favoritism, prioritize the most impactful changes, and select the content, copy, and designs that drive the highest results for the business.
