Inside Mixpanel

Lifecycle analysis to understand your users

Every product or service has a core purpose it serves for its customers. For a ride-sharing app, it may be …

Product Foundations

Is your product on the right track?

What do you do when you just know your plan is working, but can’t prove it? Whether you’re trying to …

Product Foundations

The pitfalls of being data-driven

In 2006, Facebook rolled out its News Feed feature--and boy, did people hate it. The uproar among the website’s (then) small …

Product Foundations

How user analytics reduces mobile app churn

Clement Kao is a Product Manager at Blend, a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer …

Popular Topics

What is churn analytics?

Churn analytics is the process of measuring the rate at which customers quit the product, site, or service. It answers …

Product Analytics

What is predictive analytics?

Predictive analytics helps teams forecast future events based on past data. Learn how to use predictive analytics to unlock insights and make decisions.

Product Analytics

What is product management analytics?

Product management analytics can measure users’ needs so teams can build more effective products. This guide covers the data, metrics, and tactics teams need to generate insights and make informed decisions.

Data Stack Inside Mixpanel

Working at Mixpanel as an engineer

A big part of what I love about working at (and using) Mixpanel is that with basically any dataset, a …

Blog Post

Website marketing with a product mindset

Like most marketers, Mixpanel Website Manager Katie Herbst relies on a mix of gut instinct and experience to tell a cohesive brand story through an engaging, beautiful site experience. Then, like a PM, she uses analytics to thoroughly test her assumptions–and the assumptions of others–to eliminate favoritism, prioritize the most impactful changes, and select the content, copy, and designs that drive the highest results for the business.

Product Foundations Product Metrics

How America’s 10 largest cities use their phones

Earlier this week, we took a look Americans' mobile activity on a state-by-state basis. Today, we're looking into how America's …

Product Foundations

The behavioral analytics guide

Behavioral analytics is a tool that reveals the actions users take within a digital product. It captures and organizes raw event data into a timeline for each user’s behavior, also known as a user journey. Teams use behavior analytics to determine what users like and don’t like and, by inference, what adjustments can make the product more valuable.

Innovators Product Foundations

Using data to combat environmental destruction

In the natural ecological order, most matter gets reused in an endless cycle. But the modern economy has wrenched from the circle of life because it encourages a linear “extractive industrial model” where resources are converted into non-recyclable matter that simply piles up, reports the Ellen MacArthur Foundation. Bacteria that are accustomed to munching on tanbark can't eat plastic bottles and, as humans burn fossil fuels, trees can’t scrub the air fast enough. The system is backed up. Product teams that are accustomed to battling churn will recognize this challenge for what it is: a systems failure. We spoke with two product leaders tackling the problem head-on with data.

Product Foundations

How Viber empowers advertisers

Viber – the insights driven media & telecom hybrid – is ripe for brands to reach over one billion people around the world.

Inside Mixpanel

How we track customer costs in Mixpanel

For Mixpanel, our customers’ data is the most expensive thing we pay for. Storing it, running queries… everything that goes …

Inside Mixpanel

How Mixpanel delivers 298% ROI

We recently commissioned a Total Economic Impact Report with Forrester because we wanted to put some numbers behind the value …

Product Analytics Product Foundations

codeSpark’s business with product analytics

Learn how codeSpark uses Mixpanel to teach 20 million kids in 208 countries the ABCs of computer science.

Product Foundations

User segmentation: A guide to understanding your customers

Have you ever wanted to better understand who your users are and how they interact with your business? Segmenting your customers can do just that.

Product Foundations

Data science: everything you want to know

In the scramble to find data science talent, few take the time to answer the necessary questions to set their teams up for success: Would a data scientist serve our needs best, or do we actually need a statistician or analyst? If we do need a data scientist, what could we reasonably expect them to solve for us? Over the past year, we found answers to these and other questions from experts who cut through the information overload and delivered clear, informed perspectives on the state of data science. Here’s the primer.