Why choose Mixpanel over Google Analytics

Why choose Mixpanel over Google Analytics

Tired of mystifying attribution models, cumbersome reports and raw data without insights? You’re in the right place. Web analysis is fast, easy, and intuitive with Mixpanel’s powerful alternative to GA4.

Tired of mystifying attribution models, cumbersome reports and raw data without insights? You’re in the right place. Web analysis is fast, easy, and intuitive with Mixpanel’s powerful alternative to GA4.

Real-Time, detailed analytics

Real-Time, detailed analytics

Mixpanel updates data instantly, providing user-level insights when you need them. Google Analytic’s delays leave you waiting to act.

Mixpanel updates data instantly, providing user-level insights when you need them. Google Analytic’s delays leave you waiting to act.

Unlimited funnel analysis

Unlimited funnel analysis

Mixpanel supports unlimited funnel steps and deep retention insights, giving you a clear understanding of the user lifecycle. GA4 limits you to 10 funnel steps and basic retention metrics.

Mixpanel supports unlimited funnel steps and deep retention insights, giving you a clear understanding of the user lifecycle. GA4 limits you to 10 funnel steps and basic retention metrics.

Retention metrics that go deeper

Retention metrics that go deeper

Mixpanel delivers detailed cohort comparisons and custom retention insights. GA4's basic charts and limited analysis leave gaps in understanding user loyalty.

Mixpanel delivers detailed cohort comparisons and custom retention insights. GA4's basic charts and limited analysis leave gaps in understanding user loyalty.

Unlock deeper insights for smarter decisions

Unlock deeper insights for smarter decisions
Unlock deeper insights for smarter decisions

Mixpanel provides unparalleled insights, revealing not just who visits your webpage but also mapping their entire journey across touchpoints.

Mixpanel provides unparalleled insights, revealing not just who visits your webpage but also mapping their entire journey across touchpoints.

Unlimited Funnel steps: Map every step of the user journey to uncover drop-offs and opportunities for growth.

Real-time metrics: Make decisions confidently with data that updates instantly, not hours later.

Advanced segmentation: Drill down into user behavior with custom cohorts and flexible filters.

Align teams and drive data-driven decisions

Align teams and drive data-driven decisions
Align teams and drive data-driven decisions

Mixpanel makes collaboration easy, ensuring marketing stays informed and aligned on both product and marketing metrics that matter.

Dashboard context: Add text and media cards to explain trends and align stakeholders.

Seamless sharing: Share public dashboards or embed charts directly into tools your team already uses.

Instant alerts: Get notified of key metric changes to keep everyone on the same page.

Get started fast with support every step of the way

Get started fast with support every step of the way
Get started fast with support every step of the way

Mixpanel simplifies onboarding and ensures success with dedicated tools and guidance.

Dedicated support: Access a team of experts ready to help every step of the way—no premium plan required.

Pre-built templates: Jumpstart your analysis with ready-made templates for common metrics and use cases.

Seamless onboarding: Easily integrate Mixpanel with tools like Segment and Google Tag Manager for a quick setup.

Mixpanel vs Google Analytics

Mixpanel vs Google Analytics

Events-based analytics model

Real-time, self-serve data

14+ Months Historical Data

Integrations outside the Google ecosystem

Review raw, complete (unsampled) data

8+ attribution models with definitions

Out of the box templates

Measure revenue impact of your site performance

ROAS of all advertising platforms (beyond Google Ads)

Watch session replays of user sessions

Events-based analytics model

Events-based analytics model

Real-time, self-serve data

14+ Months Historical Data

Integrations outside the Google ecosystem

Review raw, complete (unsampled) data

ROAS of all advertising platforms (beyond Google Ads)

Watch session replays of user sessions

Out of the box templates

Measure revenue impact of your site performance

8+ attribution models with definitions

See why top companies rely on Mixpanel for growth

See why top companies rely on Mixpanel for growth

See why top companies rely on Mixpanel for growth

“Recently tried Mixpanel & Google Analytics on the same app & Mixpanel UX just blows every other option out of the water.”

Rakesh G

Founder at Snipply

“Remember that feeling when you switched from a Nokia brick phone to a smartphone with a touchscreen? I’m getting that same feeling when I switched from Firebase + Google Analytics to Mixpanel”

Richard W

Founder at Tensor

“Mixpanel has proven to be a very useful tool both for our UX, product, and marketing teams and has allowed us to gain additional insights into how our players navigate the platform”

Scuri M

Director of Operations at FACEIT

Don’t settle for
surface-level analytics

Don’t settle for
surface-level analytics

Dive deeper, act faster, and make better decisions, with Mixpanel.

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Don’t settle for
surface-level analytics

Dive deeper, act faster, and make better decisions, with Mixpanel.