Impact analysis: Measure how new features affect retention, engagement, and conversion, helping you prioritize what truly drives product growth.
Behavior-driven insights: Track how users interact with your product to identify patterns and optimize their journey.
Integration with engagement tools: Seamlessly pair Mixpanel with tools like Appcues for in-app walkthroughs to guide users along the best paths.
Focus on improving your product with analytics designed to drive engagement and retention. Mixpanel delivers insights that help you create better user experiences and maximize value.
Detailed conversion analysis: Break down funnel steps, compare conversion rates, and identify opportunities to improve engagement.
Retention visualization: Track retention curves, analyze trends, and understand which factors keep users coming back.
Advanced segmentation: Build behavioral cohorts using complex logic to better understand and act on user behavior.
Enable all teams to access and act on insights. With Mixpanel, anyone can independently explore data and create reports, eliminating bottlenecks and improving decision-making.
Intuitive interface: Simplify analytics with a user-friendly design that requires no technical expertise.
Collaborative dashboards: Share dashboards and reports seamlessly across teams to align everyone on the same data.
Self-serve capabilities: Allow teams to independently answer their questions, reducing reliance on data specialists.
“Recently tried Mixpanel & Google Analytics on the same app & Mixpanel UX just blows every other option out of the water.”
Rakesh G
Founder at Snipply
“Remember that feeling when you switched from a Nokia brick phone to a smartphone with a touchscreen? I’m getting that same feeling when I switched from Firebase + Google Analytics to Mixpanel”
Richard W
Founder at Tensor
“Mixpanel has proven to be a very useful tool both for our UX, product, and marketing teams and has allowed us to gain additional insights into how our players navigate the platform”
Scuri M
Director of Operations at FACEIT