Unlimited Funnel steps: Map every step of the user journey to identify drop-offs and growth opportunities without hitting limits.
Advanced segmentation: Drill down into specific user behaviors using custom cohorts and flexible filters tailored to your needs.
Intuitive interface: Simplify complex workflows with an interface designed for speed and ease of use, enabling faster decision-making.
Adapt to changing data requirements with a database structure that maximizes flexibility and eliminates redundancy.
Retroactive updates: Modify user properties after events have occurred without duplicating data or disrupting analysis.
Event-user separation: Maintain cleaner datasets by keeping user and event data distinct, joined only when needed for queries.
Lookup tables: Enrich event data with external sources to provide additional context and depth to your analysis.
Get premium analytics capabilities without the premium price, ensuring you can scale your data efforts efficiently.
Optimized infrastructure: Process high volumes of data quickly and cost-effectively, allowing for more analysis at a lower cost.
Flexible pricing: Avoid paying for unnecessary add-ons with plans tailored to your analytics needs and growth goals.
No hidden fees: Say goodbye to “innovation fees” and unexpected contract costs, keeping your budget predictable and transparent.
“The reason why we moved to Mixpanel was two-fold. One was pricing. Mixpanel’s pricing based on monthly tracked users aligns better with our business. The second was having a user analytics solution with reliable data that we can trust.”
Greg Kokanosky
COO and Co-founder of TextMe
“Building reports in Mixpanel is honestly really enjoyable. It allows you to put together really elegant visualizations in a short amount of time.”
Matt Kuo
Product Analyst Boll & Branch
“Mixpanel has become the destination for us to look at everything to do with the product itself. It has become the driver of our entire PLG strategy. Everyone across the company always has a Mixpanel tab open; it’s a strategic part of our business day.”
Alon Carmel
CPO at Wilco