Mixpanel: Pricing

Transparent pricing.
Build your plan in minutes.

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A plan for every team

We ensure every customer gets pricing that aligns to their budget and business needs. Consult with our sales team to choose the best option for you.

Startups: first year is free

Startups that were founded less than 5 years ago, with up to $8M in total funding, can receive their first year free on the Mixpanel Growth or Enterprise plans.

Price Transparency

Life is too short to spend it negotiating with software vendors

Our pricing is transparent and self-serve for all of our events-based plans, so you can save time and get back to building.

No surprises

We know that you know that pricing is painful. We will never throw a curveball at you during signups or renewals.

Confidence long-term

If you exceed your plan, you won't get hit with punitive overages. With our forgiveness policy, we won't charge events that were tracked by mistake.

Affordable forever

Your most important resource is time and runway. This is always top of mind when we develop new features and invest in our infrastructure.

It’s free

Starter

$20+ per month

Growth

$833+ per month

Enterprise

Analytics

Core reports

Insights

Flows

Funnels

Retention

Cohorts

Limited

Advanced analysis

Limited

Impact

Find interesting segments

Experiments

Signal

Query-time data modeling

Limited

Statistical operators for events and properties

Behavioral frequency analysis

Custom sessions

Custom events

Custom properties

Limited

Lookup tables

Limited

Monitoring and alerts

Live events

Custom dashboards for web and TV

Email digests

Alerts

Group Analytics

Add-on

Data Collection, Exports and Integrations

Data collection & tracking

Mixpanel SDKs for real-time tracking

Identity management

Data imports

Import API

Schemas API

Cloud ingestion

Data exports

Limited

Report exports

Raw data export API

Formatted API export

Automated data export

GCP, AWS, Snowflake

Integrations

A/B testing and experimentation tools

Advertising platforms

Attribution

Customer data platforms

Data governance

Product tours and onboarding

Messaging

Data pipelines

Add-on

Data Governance

Lexicon

Data dictionary

Data management

Access controls and permissions

Limited

Project roles & permissions

Entity sharing and permissions controls

Private reports

Data views

Sensitive data classification

Security and Privacy

Two-factor authentication

Support for US or EU data residency

SAML-based single sign-on (SSO)

Compliance

Limited

GDPR compliant

Native SOC 2 type II compliant

CCPA compliant processing

Customizable data retention policy

Default 5 years

Custom

Tools to help with HIPAA compliant processing

Pricing and Usage

Saved reports

5 per seat

Unlimited

Data history

Unlimited

Custom pricing

Limited

Accommodations for seasonal traffic

Limited

MTU based pricing

Limited

Customer Support and Success

Documentation and developer reference

Slack community

Email support

Priority Support

Live chat

Add-on

Faster response SLAs

Add-on

Dedicated account manager

Limited

Onboarding and ongoing customer success

Early access to betas

Frequently Asked Questions

What is an event?

Events represent interactions between a user and your product. Think about events that you want to measure and understand. Is it a purchase? Video views? Friend requests? The first step is to send that data to Mixpanel. Our flexible data model lets you bring in events easily by connecting Mixpanel to your CDP, data warehouse, or in-house data pipelines. You can also install a Mixpanel SDK.

Events-based pricing calculates the cost based on the number of events across all projects in each period. For eligible plans, you can choose to purchase monthly or annually.

How does pricing work?

Our default pricing option, events-based pricing, calculates your bill based on the number of tracked events. This transparent and self-serve model allows you to start small to keep your initial costs down and scale your analytics confidently as you grow. There are no overages if you exceed your plan, you simply pay for additional events on the same cost per event basis. It is also predictable for marketing teams running re-engagement campaigns or sending push notifications.

You can purchase a plan online. If you need more help customizing an option that works for you, reach out to our sales team.

How can I estimate my event volume?

It depends on your number of active users and the number of events (interactions) a typical active user performs in your product every month (or year). These interactions include client-side engagement events (e.g., search, purchase, video view), server-side events (e.g., sign up, account upgrade), and messaging events (e.g., email sent, email opened, etc.). We encourage new customers to get started on the free plan and then upgrade once they have an estimate of their volume.

What if I go over my prepaid amount?

We’re a startup. Do you have any discounts?

What resources are available to ensure I get the most out of Mixpanel?

Mixpanel’s Legendary Support Team is available on all plans. We’ll work closely with you to troubleshoot any technical issues, so you can enjoy peace of mind when you choose Mixpanel for your business.

Mixpanel’s Customer Success Team is available on Enterprise plans. With 10+ years of experience helping 1,000+ customers, we’ve identified best practices to achieve your goals with analytics. Our team will work with you to plan, implement, onboard, and help everyone in your organization get the most out of Mixpanel.

The Mixpanel Community is available on all plans. Get a direct line to 6,000+ Mixpanel customers and experts in our Slack Community to ask questions, discuss latest releases, and learn from power users.

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