How to Build

Andrew Chen on the state of growth hacking

Article details
Last Edited:
Mar 3, 2025
Published:
Mar 16, 2016

“Growth is a magnifying glass. If you have a tiny diamond and you put it under a magnifying glass, then you’ll make something big and great. But if it’s just kind of a tiny piece of shit, then it’s just going to be a big piece of shit, right?”

Where it came from

“The folks that pioneered growth hacking were those that kept building products after the dot com bubble crashed. The people that built companies like Paypal, Yelp, and YouTube.”

Start with the product

Tactics decay

“But you can’t become an amazing chef just by reading recipes or watching cooking shows. To make your own amazing dish, you need to bring it all together, and to make educated attempts at trying different and new things.”

Growth isn’t about 2x. It’s 10x or 100x

Growth at Uber

Share article