Trust starts with clean data: Introducing Data Standards
Your analytics platform is the engine that powers critical decisions. But what happens when that engine starts sputtering? When event tracking is inconsistent, naming conventions are a free-for-all, and crucial metadata is missing, the data you rely on becomes less trustworthy and harder to use. Instead of driving decisions, your data becomes a liability—hard to understand, harder to trust, and increasingly painful to clean up.
All of this causes even more problems when your company is scaling. As more teams contribute to your analytics ecosystem, many who may not even talk to each other, it becomes both more important and more challenging to ensure consistent data. What starts as a few minor discrepancies can quickly snowball into widespread confusion, second-guessed metrics, and underutilized insights.
At Mixpanel, we understand that trust is the foundation of effective analytics. That's why we've built a comprehensive governance toolkit designed to help organizations enforce clean, consistent data and reduce friction in analysis—so everyone from analysts to execs can move faster and make better decisions with confidence.
We're excited to spotlight the latest addition to this powerful suite: Data Standards.
Data Standards: Enforce consistency from the start
Data Standards empowers you to proactively set and enforce rules for your event tracking directly within Mixpanel. Say goodbye to reactive data cleanup and hello to built-in consistency. With Data Standards, you can:
- Define naming conventions: Establish clear requirements for event names, ensuring uniformity and readability across your tracking implementation.
- Enforce required fields: Set rules to require key fields—like descriptions, owners, and media—to give crucial context to the rest of your team and maintain the quality and consistency of your data definitions over time.
- Automated compliance checks: Mixpanel automatically flags non-compliant events in Lexicon, making it easy to identify and address inconsistencies before they impact your team’s analysis.
Part of Mixpanel’s comprehensive data governance toolkit
Along with Data Standards, the rest of our governance tools work together to help you maintain data trust at scale.
- Lexicon: Touched on above, this is the data dictionary in Mixpanel for all your tracking definitions. It provides a clear and organized overview of your events and properties, making your data easy to navigate, understand, and trust.
- Event Approval: Require events to be reviewed and approved before making them available in your project, ensuring only correct and trusted data gets used by the team.
- Verified Content: Mark key events or metrics as "verified" to signal their accuracy and trustworthiness, empowering teams to use them with confidence.
- Anomaly Detection & Root Cause Analysis: Don't wait for data issues to impact your insights. Our automated Anomaly Detection alerts you to unexpected changes in your data, while built-in Root Cause Analysis helps you quickly diagnose and resolve the underlying causes—without relying on manual investigations and guesswork.
The benefits of built-in governance
While many analytics solutions leave the burden of data governance entirely to you, Mixpanel takes a different approach. We believe that data quality shouldn't be an afterthought. Our governance features are intentionally designed and deeply integrated into the platform, making it easier than ever to maintain clean, consistent data as you scale.
Developing governance solutions that are as easy to use as they are impactful is important to us because it undoubtedly means better results for you. With cleaner data in Mixpanel, you can enjoy faster onboarding, fewer tracking fires, and more confidence in your decisions.
Ready to take control of your analytics data?
We’ve been thrilled to see how our governance toolkit has helped teams build trust in their analytics, and we’re only making that easier with Data Standards.
Data Standards and the rest of our data governance suite of features are available for all Enterprise customers. Head to your Lexicon where you can access all of these tools to take better control of your data.
If you’re new to Mixpanel, or not on our Enterprise plan, get in touch for a walkthrough of how our governance toolkit can keep your data clean.