When most people hear the word “data,” their mind instantly fills with rows and columns. After all, tabular data (as this format is called) has been the de facto way to organize and store data since the days of pen-and-paper …
Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points …
I started my career doing data entry of stock inventory into an excel sheet. Every day. For most people, that …
When it comes to the four pillars of product analytics maturity, collaboration is the part we on Mixpanel's Customer Success …
We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential …
Annotations in Mixpanel offer context about time; they are “comments” within your project’s timeline and add helpful hints for all …
As a product manager, it can be a natural impulse to implement product analytics tracking on each new feature or …
If you want to leverage data to generate great insights about how customers are using your product, getting that data …
As Community Manager at Mixpanel, I get to engage with Mixpanel users on a daily basis. Honestly, it’s the best. From …
Build vs. buy is one of those “evergreen” debates. When building a data stack and figuring out its respective components, …
In 2009, when Mixpanel was founded, the world was in a period of uncertainty and still facing the Great Recession. …
Promo is a leading video creation platform for small and medium-sized businesses. Yariv Azatchi is the chief technology officer at …
You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but …
As a product leader at Mixpanel, I can go on and on about the value of using product analytics in …
As the Head of Analytics at Instamojo, an e-commerce enabler that provides e-commerce solutions to over 1.5 million micro- to …
Tristan Handy is the founder of dbt Labs. In this interview, Tristan gives us his thoughts on the data stack …
To stay ahead of your competition, you’re continually refining your products and adding new options. By offering new solutions to …
I’ve struggled with math since high school. It wasn’t that I was incapable of doing simple algebra here and there. My …
Your cloud data warehouse may secretly be your second most important product analytics tool after Mixpanel. It’s essentially a huge …