B2B SAAS

Deliver stellar products users crave

Maximize ROI by building a culture of data-driven decision making that improves user experience and accelerates growth. Empower each team to leverage self-serve analytics to optimize your funnel.

Measure account growth and performance

Monitor the success of your strategies with advanced segmentation and customizable reports. Discover what’s working and where you can improve with tools like Funnel Analysis and Retention Tracking.

Fast track customer success

Real-time insights help you make smarter decisions faster. Identify opportunities and pivot with tools like Cohort Analysis and account-level tracking.

Ingest more data, keep it all in sync

Bring in data all teams care about, including sales, support, revenue, and marketing into one platform. Keep your data in perfect sync from warehouses like Snowflake, BigQuery, Databricks, and Redshift even when the data changes.

Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.

Drew Ashlock, Senior Product Manager

Customer story

Read how Wilco doubled its user activation rate and after switching to Mixpanel to drive its PLG strategy.

North star metrics

Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.

Customer story

Read how Immobiliare used self-serve analytics to create a data informed culture and increase listings 40% per month in just 5 months.

Track every account, close every deal