There are many views and hopes when it comes to self-serve analytics—or a broad description of tools and processes that let non-technical team members get data insights for themselves. In plenty of companies, self-serve looks something like this: BI (business intelligence) …
We are thrilled to introduce Mirror, a new mode in our Warehouse Connectors that solves the historic challenge of data …
There are a lot of factors to weigh when choosing an analytics platform. But for startups and enterprise businesses alike, …
The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, …
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …
Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than …
Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …
We’re always working on making it easier to get started with Mixpanel. But still, it can be hard to know …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But …
At Mixpanel, we've made progress on our mission to streamline the purchasing process for customers by posting our pricing publicly …
Early this year, we embarked on a mission to remove friction in the B2B SaaS customer buying experience by making …
Update: Experimentation is a big part of building products. A year after introducing transparent, self-serve pricing for our Mixpanel Enterprise …
At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the …
Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution …
Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …
Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage …
For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …
When most people hear the word “data,” their mind instantly fills with rows and columns. After all, tabular data (as …
