The most successful companies today value, analyze, and learn from their customer data. And two tools in many of these companies’ data stacks are a trusted customer data platform (CDP) and a powerful analytics solution.Twilio Segment, the leading CDP solution …
Last year, our Boards release was all about making Mixpanel more collaborative. Our next step in this effort: We’re bringing …
In the digital, remote-first world we’re all working in today, IRL time with colleagues and partners has become precious. In …
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re …
Update: Experimentation is a big part of building products. A year after introducing transparent, self-serve pricing for our Mixpanel Enterprise …
Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because …
Being data-driven is hard, but it shouldn’t be a lonely endeavor. We’re excited to introduce Mixpanel Boards, which replaces our existing …
At Mixpanel, we believe in builders. Their most precious resource is time. We want to help them bring their visions …
Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …
Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported …
When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …
A product without users is like a fish without water. In order for a product to swim (be successful), it …
When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to …
At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the …
User onboarding is a critical part of your product’s success. Without an effective and engaging process for welcoming users to …
Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution …
We’ve reached a major milestone: After only two years, more than 1,000 startups have graduated from Mixpanel for Startups and …
When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may …
