User journeys are one of the most powerful tools for building great mobile apps. And when employed with thoughtfulness and rigor, they can be your golden ticket to first-class rates of conversion, retention, and engagement. The problem is user journeys are …
First impressions are critical for a successful product. The moments after someone opens a new app influence future retention and …
The economy was in the midst of a bounceback at the start of 2022. Across industries, we saw record-high company …
I’m willing to say it: The advent of metrics-based product development is a miracle of the software age. Metrics allow …
Let’s be honest, product analytics can be an expensive business. The root cause is that doing complex queries over billions or …
It takes a great degree of knowledge and talent to be a good data practitioner. But it’s an entirely different …
Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage …
When you're poking around inside of a new app, there's no better feeling than finally getting it up and running …
All startups should be using product analytics to understand their users and build products and features that their users love. …
Partho Ghosh calls himself "customer-obsessed." It only takes a few minutes of talking with him about what he's up to …
In another blog, we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a …
For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …
It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that …
When asked if they use or are comfortable with product analytics, most designers I know look away like a dog …
Product operations, or product ops, is a set of activities and processes that help product teams within organizations optimize the …
Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch …
Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points …
I started my career doing data entry of stock inventory into an excel sheet. Every day. For most people, that …
Becoming product-led has become an aspiration of many technology product companies today. Despite the rise in popularity, there are still …
