Analytics

97% of users churn silently — here’s why

Article details
Last Edited:
Mar 1, 2025
Published:
Jul 18, 2017
Article image

Reporting on churn

Questions product leaders commonly ask of their analytics:

1. Users churn if they don’t complete activation

2. Users churn when retention efforts fail

3. Users churn when they become frustrated

4. Users churn when the product team confuses correlation with causation

Share article