The only product analytics you'll ever need

Mixpanel gives you detailed, real-time insight into how people interact with products. With data at your fingertips, you can iterate continuously, focus on the most impactful features, and innovate faster.

TRUSTED BY 26K+ COMPANIES WORLDWIDE

 

  • Understand your users' behaviors better
  • Quickly segment and visualize your data
  • Measure the success of your product launches

Trusted by 26K+ companies worldwide

Top Rated Web Analytics Tool
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Customers' Choice Web & Mobile App Analytics
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Best Software Solution for 2019
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  • award-trustradius@2x
    Top Rated Web Analytics Tool
  • award-peerinsights@2x
    Customers’ Choice Web & Mobile Analytics App
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    Best Software Solution for 2019

Build better products

Mixpanel gives you detailed, real-time insight into how people interact with products. With data at your fingertips, you can iterate continuously, focus on the most impactful features, and innovate faster.

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COLLECT ACCURATE DATA

Understand your users' behavior better

Get real-time data on how people use your product that’s easy to understand. Plus, define KPIs like “onboarding completed,” based on key events like “account created, profile created, and 3+ messages sent.” 

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“Lexicon helped us tremendously in structuring data by means of merging, renaming, hiding, and dropping without needing developers to help.”

Laura Schulz UI Tracking Manager
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Identify Trends

Find trends in your data

Once you’re tracking the metrics that matter to your team, see how KPIs trend over time. Maybe you discover that the onboarding rate is dropping, which signals there’s room to improve.

 
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Learn how Skyscanner used Funnels to increase conversions by 8% by finding bottlenecks in the conversion flow.

 
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UNDERSTAND THE WHY

Metrics are trending, now find out why

When your team sees a certain behavior trending in your product, like lower onboarding rates, dig into the data or use our automated analysis to learn why. 

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“Instead of hiring a data scientist, we used Mixpanel to confirm which key metric was the right one to track to help us increase the number of users upgrading to a paid plan.”

Michael Foucher Director of Product