How NocNoc Reduced Data Analysis Time by 90% with Mixpanel

NocNoc initially started as an online marketplace specializing in a wide range of home furnishings, such as furniture, bedding, kitchenware, and appliances. With an extensive catalog boasting over 500,000 SKUs, the platform’s primary goal is to simplify the home renovation and decoration process for all users. Beyond its product offerings, NocNoc offers additional services like delivery and installation for large items and comprehensive home improvement contractor services. Looking ahead, NocNoc plans to enhance its support to its 3 million monthly active users by expanding its services to provide consultancy and inspiration for customers’ home decorating projects.

What you’ll learn

• How NocNoc uses Mixpanel to analyze A/B tests when launching new features
• How NocNoc improved their conversion rates by 9% using insights from Mixpanel

NocNoc needed data-driven insights to enhance their customers’ journeys on their e-commerce platform. However, before using Mixpanel, NocNoc didn’t have easy access to their data and metrics. The lack of visibility into product performance hindered their ability to make timely decisions, causing delays in product development.

Since adopting Mixpanel, NocNoc has undergone a comprehensive transformation in decision-making and operational workflows. With Mixpanel’s reports, NocNoc can easily track event participation numbers and grab crucial CTR data in seconds without the need for traditional, code-intensive analysis methods. This significantly improved data collection practices, reducing the time required for data retrieval from weeks to seconds.

• Reduced data analysis and retrieval time by 90%
• Increased conversion rates by 9% through A/B experimentation on the application
• Integrated data insights into every product decision-making process

Transformation in decision-making processes

Since adopting Mixpanel, NocNoc has undergone a comprehensive transformation in decision-making and operational workflows. 

Mixpanel Insights graphs provide clear tracking of participant numbers in events, while Mixpanel Funnels allow for specific analyses, including crucial CTR data, eliminating the need for traditional, code-intensive analysis methods.

The data helps them gain confidence in decision-making and improves work processes. It allows them to assess feature performance and prioritize tasks systematically and efficiently.

The time required for data retrieval has also been dramatically reduced, from 1-2 weeks to 10-20 seconds. This efficiency enables the prompt review of real-time reports when launching new features, eliminating the need for manual data sorting. This is a significant improvement over previous data collection practices, including manual button-click monitoring.

Building new features that make an impact

Data serves as a crucial guide in making informed decisions throughout the development process. “We use data to decide what to do and what not to do. This method has allowed us to launch a new feature through A/B testing, resulting in a 9% increase in conversion rate,” Chamweha says. 

For example, when introducing a new feature like search suggestions, they rely on data analysis from Mixpanel Funnels to guide their choices. The strategy for feature enhancement depends on the outcome of the first version and how users interact with it. Those insights can be quickly retrieved from the Mixpanel report.

Data-driven growth planning

“Mixpanel is involved in every step of decision-making and goal-setting. It plays a crucial role in our growth strategy,” Chamweha says. 

Chamweha believes that effective business development requires utilizing data to formulate hypotheses, assess scalability, ensure the correct project trajectory, and identify target customer segments. Mixpanel facilitates informed decision-making aligned with this direction.

“We now make informed decisions, guided not solely by assumptions but with a clear compass directing our path,” says Chamweha.

In summary, NocNoc’s partnership with Mixpanel has revolutionized its data analysis, decision-making, and goal-setting processes, ultimately leading to improved business performance and growth.

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