How Syarah Boosted Conversion Page Traffic to 79% with Mixpanel
Company
Syarah is a leading digital automotive retail ecosystem in Saudi Arabia. From buying and selling cars to financing and back-office operations, Syarah has been reshaping how consumers interact with automotive services. Senior Product Director, Qais Alkhatib, has been driving the product strategy for seven years, focused on delivering seamless customer experiences while streamlining internal operations.
The challenge
As Syarah grew, their need for reliable, self-serve analytics became urgent. Free tools like GA4 weren’t meeting the demands of their fast-moving teams:
- Costly Data Ops: Every stakeholder question had to pass through the data team, slowing down decision-making and overloading resources.
- Slow Answers: Limited report types meant Product teams couldn’t investigate behaviour or troubleshoot issues in real time.
- Fragmented Tracking: Events were occasionally missed or misplaced, with no alerting system to catch anomalies early.
The result was an analytics function that couldn’t keep up with the pace of growth.
Why Mixpanel
Syarah needed an analytics solution that empowered product managers, reduced reliance on the engineering team, and delivered insights at speed. Mixpanel stood out for its simplicity, flexibility, and ability to surface answers quickly.
- Custom formulas and events streamlined analysis that previously required exporting to Excel.
- Event alerts flagged drops or spikes in real time, helping the team trace issues back to their source.
- Self-serve dashboards allowed non-technical stakeholders to create and explore reports independently.
Mixpanel is one of a kind. It makes product and user analytics incredibly easy; creating dashboards and reports requires little effort or deep technical knowledge. Managing event alerts has solved a core problem for us: in the past, we would discover too late that events were missing or misplaced by engineers. Now, the alert tool helps us trace anomalies or drops/spikes for every single event from a single platform.Qais Alkhatib Senior Product Director at Syarah
HEMOdata’s role
Syarah partnered with HEMOdata to guide the onboarding and technical implementation of Mixpanel. They guided Syarah’s team beyond the setup phase and ensured that their implementation was aligned to the business’s KPIs and day-to-day needs.
- Event structures were optimized and mapped to critical success metrics.
- Complex tracking scenarios were supported with hands-on, timely solutions.
- Teams were coached in best practices to make Mixpanel a trusted source of truth across the business.
The HEMOdata team was very professional and supportive in every aspect through the onboarding and implementation journey. In addition, they helped us optimize our events structure and map it with KPIs. At the daily work level, we face complex tracking scenarios, and we’ve consistently received on-time support to tackle those challenges. ‘Never go into the Mixpanel ocean without captain HEMOdata'.Qais Alkhatib Senior Product Director at Syarah
Results
With Mixpanel and HEMOdata, Syarah transformed how teams worked with data:
- Faster Insights: Product questions now get answered instantly, without relying on BI or Data teams.
- Data Democracy: More stakeholders can access and use analytics directly, shortening learning curves.
- Data-First Mindset: Teams across the business now anchor product decisions in real user behaviour.
Measurable Impact
- 79% increase in web traffic to the Sell Your Car journey after adding more homepage access points.
- 49% growth in traffic to the initial step of Sell Your Car within two months.
- 10 percentage points improvement in conversion (26% → 36%) from landing page to form completion after UX enhancements.
Key Takeaway
By pairing Mixpanel’s self-serve product analytics with HEMOdata’s expert implementation, Syarah uncovered hidden opportunities in their user data, optimized conversion funnels, and built a faster, more data-driven product culture.
