Privacy policy

Last updated May 8, 2014

View our old privacy policy, effective until May 8, 2014.

This Policy explains how personal information collected about our business customers on www.mixpanel.com and www.datadrivenemail.com ("Sites") is used and disclosed by Mixpanel and its subsidiaries and affiliated companies ("Mixpanel" or "We").

Mixpanel complies with the US-EU Safe Harbor Framework and US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Mixpanel has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement (the "Principles"). To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/.

This Policy does not apply to websites, applications, or services that display or link to different privacy statements. This Policy also does not apply to information we collect on behalf of our business customers through our analytics platform. For information about the data we collect on behalf of customers who use our analytics platform, please visit our terms of use at http://mixpanel.com/terms ("Terms").

INFORMATION WE COLLECT

We collect information primarily to provide better services to all of our customers. We collect information you provide us on our Sites such as your name, email address, postal address, phone number, fax number, company name, credit card payment information and demographics. We may also obtain information from other sources and combine that with information we collect on our Sites.

When you visit our Sites, some information is automatically collected. This may include information such as the Operating System (OS) running on your device, Internet Protocol (IP) address, access times, browser type, and language, and the website you visited before our Sites. We also collect information about how you use Mixpanel's product.

We automatically collect information using "cookies" and Web beacons. Cookies are small data files stored on your hard drive by a website and web beacons are electronic images that may be used on our Sites or in our emails. Among other things, cookies help us improve our Sites, our marketing activities, and your experience. We use cookies to see which areas and features are popular and to count visits to our Sites.

Most Web browsers are set to accept cookies by default. If you prefer, you can choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Sites and could remove cookies used for opt-out of tracking, including our Mixpanel opt-out cookie. If you would like to opt-out of our use of the Mixpanel cookie for tracking on our site, click here.

Mixpanel does not respond to "Do Not Track" browser signals or other mechanisms. Third parties may collect personal information about your online activities over time and across sites when you visit the Sites or use the Mixpanel service.

Mixpanel retains your data while you are a customer and will delete your information within 12 months of either party's termination of the Terms, upon written request.

HOW WE USE INFORMATION WE COLLECT

We use the information we collect primarily to provide, maintain, protect and improve our current products and to develop new ones. We use personal information collected through our Sites as described in this Policy or on our Sites. For example, we may use your information to:

  • Improve our services, Sites and how we operate our business;
  • Understand and enhance your experience using our Sites, products and services;
  • Provide and deliver products and services you request;
  • Respond to your comments or questions and for our Solutions team to provide service;
  • Send you related information, including confirmations, invoices, technical notices, updates, security alerts and support and administrative messages;
  • Communicate with you about promotions, upcoming events and news about products and services offered by Mixpanel and our selected partners;
  • Link or combine it with other information we get from third parties, to help understand your needs and provide you with better service; and
  • Protect, investigate and deter against fraudulent, unauthorized or illegal activity.

Mixpanel may store and process personal information in the United States and other countries. By using our services you consent to this transfer of your personal information.

SHARING OF PERSONAL INFORMATION

Information You Share

Our privacy policy does not cover any third party services. To learn about those third parties' privacy practices, please visit their policies.

Information We Share

We do not share your personal information with third parties without your consent other than:

  • With third parties who work on our behalf provided such third parties subscribe to the Principles, is subject to the European Union Directive on Data Protection or another adequacy finding, or enter into a written agreement with Mixpanel requiring that the third party provide at least the same level of privacy protection as is required by the relevant Principles;
  • To comply with laws or to respond to lawful requests and legal process (provided that Mixpanel will endeavor to notify you if Mixpanel has received a lawful request for your information);
  • To protect the rights and property of Mixpanel, our agents, customers and others including to enforce our agreements, policies and terms of use;
  • In an emergency, including to protect the personal safety of any person; and
  • For the purposes of a business deal (or negotiation of a business deal) involving sale or transfer of all or a part of our business or assets (business deals may include, for example, any merger, financing, acquisition, divestiture or bankruptcy transaction or proceeding).

We may also share aggregate or deidentified information derived from your personal information.

Personal Information Security

Mixpanel takes reasonable steps to help protect your personal information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration and destruction. It is your responsibility to protect your user names and passwords to help prevent anyone from accessing or abusing your accounts and services. You should not use or reuse the same passwords you use with other accounts as your password for our services.

CHILDREN

If you are under 18, or the age of majority in the jurisdiction in which you reside, you may only use the Mixpanel website and Mixpanel Services with the consent of your parent or legal guardian.

YOUR INFORMATION CHOICES AND CHANGES

You may opt out of receiving promotional emails from Mixpanel by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your Mixpanel projects or our ongoing business relationship. You may also send requests about your contact preferences, changes and deletions to your information including requests to opt-out of sharing your personal information with third parties by emailing support@mixpanel.com. Mixpanel will respond withing ninety (90) days to any request to delete your information. Individuals who have provided information to Mixpanel's customers must send requests to change or delete such information to the particular Mixpanel customer.

CHANGES TO THIS POLICY

Mixpanel may change this Policy from time to time. If we make any changes to this Policy, we will change the "Last Updated" date above. You agree that your continued use of our Services after such changes have been published to our Services will constitute your acceptance of such revised Policy.

Contacting Mixpanel and Dispute Resolution

Mixpanel provides periodic training for its employees involved in the collection and dissemination of Customer Information. In addition, Mixpanel's internal policies and procedures provide for disciplinary action if our employees fail to follow this Privacy Policy. We periodically self-assess and review these internal policies and procedures to review compliance.

In compliance with the US-EU and US-Swiss Safe Harbor Principles, Mixpanel commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss citizens with inquiries or complaints regarding this privacy policy should first contact Mixpanel at:

  1. Email: legal@mixpanel.com
  2. Postal mail: Mixpanel Inc., 799 Market St., 7th Floor, San Francisco, CA 94103

For complaints that cannot be resolved between Mixpanel and the individual concerned, Mixpanel has agreed to participate in the Better Business Bureau EU Safe Harbor independent dispute resolution program. Individuals who submit a complaint or concern to Mixpanel but who do not receive acknowledgement from us or who think the complaint or concern has not been satisfactorily addressed should then contact the Better Business Bureau to participate in its dispute resolution procedure.

Council of Better Business Bureaus, Inc.
BBB EU Safe Harbor 3033 Wilson Boulevard, Suite 600
Arlington, VA 22201 U.S.A.
http://www.bbb.org/us/safe-harbor-complaints

In addition, the United States Federal Trade Commission is the statutory body that has jurisdiction to hear any claims against Mixpanel regarding possible unfair or deceptive practices and violations of laws or regulations governing privacy.

QUESTIONS

If you have any questions about this Policy, please contact us at support@mixpanel.com.